IPA’s quarterly Bellwether Report has once again taken the temperature of the ad industry. Up against difficult economic headwinds, Q4 2022’s results show an upbeat, yet understandably cautious attitude, as we begin 2023. The report shows another quarter of marketing budget [...]

In association with Alkimi Exchange The Metaverse has become firmly cemented into public consciousness – it was ranked second in the Oxford English Dictionary’s 2022 Word of The Year. But what actually is it? Does it even exist yet? And is [...]

In today's ExchangeWire news digest: the EU announces a new plan for cleaner tech; the latest IPA Bellwether Report suggests market growth despite economic downturn; and CoinDesk explores a partial or full sale. EU Commission reveals Green Deal Industrial Plan The president [...]

Touted by some as the next stage of the internet, Web3 is a hot topic across ad tech and beyond. The integration of Web3 technology into the world wide web is already making plenty of headway: in 2021, the Global [...]

In today's ExchangeWire news digest: Robinhood launches a new independent media brand; SoftBank pulls out of its GoMechanic deal following due diligence checks; and Roblox's reported increase of daily active users sees shares grow. Robinhood launches Sherwood media brand Retail media platform [...]

Enthusiasm around retail and commerce media continues to abound as we enter 2023, with both retailers and media buyers keen to explore how they can capitalise on the channel. However, as with other advertising categories, it is important to examine [...]

In today's ExchangeWire news digest: Alibaba offers Buy Now Pay Later to European customers; Musk's Twitter is believed to have intentionally broken third-party apps to the site; and Indian unicorn ShareChat culls its workforce against economic headwinds. Alibaba offers BNPL in [...]

In today's ExchangeWire news digest: China looks set to take "golden shares" in Alibaba and Tencent; the UK's Online Safety Bill threatens the advertising revenue of major social media platforms; and Didi Global obtains approval from China's cybersecurity regulator. China to [...]

This week: Jack Ma relinquishes control of Ant Group, Microsoft deliberates a USD$10bn (~£8.22bn) investment in ChatGPT creator... Another stirring week in ad tech began with the announcement that Jack Ma will step back from Ant Group, following a lengthy probe [...]

In the latest MadTech Sketch, Ciaran O’Kane looks at the implications of the latest privacy rulings in the EU, and maps out the privacy options for the open web and walled gardens. The recent DPC ruling against Meta has serious implications [...]