Out of home (OOH) advertising has been uniquely able to evolve alongside advancements in both technology and society. Considered one of the oldest forms of advertising, OOH’s development is far from over, with the channel set for exponential growth across [...]

In today’s ExchangeWire news digest: Meta has revealed it will cut a further 10,000 jobs under “efficiency” measures; OpenAI launches GPT-4, a follow up of its popular ChatGPT chatbot; and Samsung plans to invest around ₩300tn (~£189.6bn) in South Korea [...]

It’s been a rollercoaster few days for the tech world, as the downfall of Silicon Valley Bank (SVB) - the second-largest US bank crash ever - plunged the future of thousands of companies, from startups to conglomerates, into immediate doubt.  Interventions [...]

In today's ExchangeWire news digest: online retailer ASOS expands its retail media offerings; Meta threatens to pull news content for Facebook users in Canada; and China disrupts projects to manage internet cables in the South China Sea. ASOS expands retail media [...]

In our latest in-depth look at our Industry Review pillars, we break down the major talking points around privacy, and how the next 12 months might play out. Despite Google’s continual can-kicking, third-party cookie deprecation does seem to be on the [...]

In today's ExchangeWire news digest: a last minute government deal by the UK government will see HSBC acquire Silicon Valley Bank; Signature Bank becomes the latest crypto-friendly institution to shut down; and Meta is reportedly working on a standalone app [...]

In our latest in-depth look at our Industry Review pillars, we break down the major talking points around the economy, and how the next 12 months might play out. In a year of record inflation amid a persistent cost of living [...]

This week: Washington backs bill to ban TikTok, Dentsu strikes deal to buy Tag...  This week witnessed a major blow for TikTok, with the The White House endorsing a bill allowing US authorities to ban the video-sharing app. In a bid [...]

On today's MadTech Sketch, Ciaran O'Kane maps out the concept of the No Data Zone, or NDZ, and what it means for the ad tech ecosystem. Ad tech will have you believe that programmatic is putting the right message in front [...]