In today’s ExchangeWire news digest: Twitter turns to programmatic advertising as worth plummets; TikTok CEO to lead new app; and Dentsu’s global ad report shows slowed growth. Twitter is outsourcing ad monetisation to ad tech For the first time, Twitter is making [...]

One of ExchangeWire’s flagship events, ATS London brings together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations, fireside chats, and networking. In a first for ATS, this year’s event is split into [...]

As TV viewing behaviour continues to shift towards streaming services from linear broadcasting, many advertisers are finding it challenging to navigate the fragmented landscape and effectively reach viewers in meaningful ways. Furthermore, connected TV (CTV) comes with fewer barriers to [...]

With ATS London 2023 now less than two weeks away, Edmund Mullins, director of inventory and partnerships, EMEA at StackAdapt, tells us about the current state of measurement, the importance of multi-channel campaigns, and the value of digital out of [...]

In today's ExchangeWire news digest: TikTok has been revealed to secretly store users' financial information in China; streaming giants see a drop in UK users; and Nvidia surpasses a USD$1tn (~£809.5bn) valuation. TikTok creators’ financial information stored in China The financial information [...]

In today's ExchangeWire news digest: Meta lobbied Irish ministers over data transfers; JioCinema usurps Disney to break streaming world record; and Nvidia announces it is building Israel's most powerful supercomputer. Meta lobbied Irish authorities over EU-US transfers Facebook-parent Meta has reportedly lobbied [...]

This week: Meta receives record fine in EU, TikTok sues the state of Montana... Another week of highs and lows for Meta began with news the tech giant was developing a new app to rival Twitter, with loose plans to launch [...]

It would be an understatement to say the commerce landscape changed significantly over the last few years. Thanks to a shift towards digital at the start of the decade, prompted by the Covid-19 pandemic, e-commerce has boomed: this year, 20.8% [...]