What is Advertising Resource Management (ARM)?: Q&A with Salvatore Internullo, MINT
In this exclusive Q&A, Salvatore Internullo, chief growth officer at MINT, outlines the current challenges marketers face when managing their resources, and explains how Advertising Resource Management solutions can help to resolve these. What are the primary challenges for advertisers in [...]
TBS’s Dino Myers-Lamptey on the Duopoly, Morocco’s Crypto Law, and Shopify Audiences
On this week's episode of The MadTech Podcast, Dino Myers-Lamptey, founder of The Barber Shop and co-chair of The Alliance of Independent Agencies, joins ExchangeWire editor Grace Dillon and head of content John Still to discuss the duopoly's ad share [...]
Meta's Business Model Threatened by EU Law; Microsoft Hopes to Sharpen Bing with OpenAI's Chatbot
In today's ExchangeWire news digest: a new EU ruling deals a major blow to Meta's business model; Microsoft considers integrating OpenAI's ChatGPT into Bing; and Coinbase reaches a USD$100m (~£83m) settlement with New York regulators. EU ruling could mean curtains for [...]
Google to Pay USD$9.5m Over Location Tracking; Twitter to Increase Political Ads on Platform
In today's ExchangeWire news digest: Google agrees to pay USD$9.5m (~£7.9m) to settle a location tracking lawsuit; Twitter announces it will relax its policy on political ads on the site; and Grubhub faces a USD$3.5m (~£2.2m) fine for deceiving customers [...]
Shopify Launches “Audiences” Targeting Tool; VNG Valuation Sinks to USD$364m
In today's ExchangeWire news digest: Shopify launches “Audiences” to skirt around Apple's crackdown on tracking and targeting; Vietnam's VNG sees valuation slide to USD$364m (£301.6m); and German delivery grocery start-up Flink hit sales of €400m (£353m) in 2022. Shopify Audiences posed [...]
Gaming & In-Game Advertising: Predictions for 2023
As mobile is the dominant channel for in-game advertising by a significant margin, it was perhaps unsurprising that the medium has seen a turbulent year following the rollout of Apple's Do Not Track measures. In this article, experts across the [...]
Open Web v Walled Gardens: Predictions for 2023
This latest article in ExchangeWire's 2023 Predictions series contemplates what the next year could hold for the Open Web and Walled Gardens. As the death of the third-party cookie inches closer and questions loom over the future of identifiers, will more [...]
The Stack: Epic Games pay $520m FTC settlement, Google and Meta lose US digital ad majority
This week: Epic Games pay $520m FTC settlement, Google and Meta lose US digital ad majority Regulation continued to make the headlines this week; Epic Games agreed to pay a settlement of $520m over a variety of allegations regarding privacy and [...]
ExchangeWire's Big 2023 Predictions
It's an ExchangeWire predictions special on this week's MadTech Podcast. Head of Content, John Still is joined by COO Lindsay Rowntree, CEO Rachel Smith and CSO Ciarán O'Kane to discuss what's going to make headlines in 2023. Is this another 'year [...]
YouTube to Take NFL Screening Rights?; Tremor Reportedly Exploring Sale
In today's ExchangeWire digest: YouTube close to NFL streaming deal; Tremor reportedly exploring sale; and US lawmakers plan to curb TikTok. YouTube to take NFL screening rights? The National Football League is close to agreeing a deal with Google’s YouTube exclusive rights [...]
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