Digital out-of-home (DOOH) is back on the rise. Investment in the medium was rising steadily until 2020, when the Covid-19 pandemic curbed spend. So will 2023 see this upward curve continue? As part of our predictions series, we asked the [...]

While conversations around ESG have increased in recent months, discourse around whether ad tech truly recognises its responsibility to address its impact on the environment remains without consensus. So, what will advance the ESG cause in 2023? In our latest [...]

In today's ExchangeWire digest: Google and Meta to lose US digital ad majority; Elon Musk to step down as Twitter CEO; and Nielsen undergoes major reorganisation. Google and Meta to lose US digital ad majority Google and Meta are set to lose [...]

In the context of economic uncertainty, staffing shortfalls, and the necessity to leverage signals beyond the third-party cookie, it is unsurprising that advertisers are now turning towards artificial intelligence (AI) and other automated solutions to repurpose their ad infrastructure for [...]

In today's ExchangeWire digest: Epic Games to pay USD$520m (£427m) FTC settlement; European Commission fires antitrust warning to Meta; and Microsoft files patent for personalised in-game ads. Epic Games to pay USD$520m (£427m) FTC settlement Executives at Epic Games, best known for [...]

In today's ExchangeWire digest: Average agency payment times increase; Twitter seeks funding at USD$54.20 (£44.63); and Microsoft to roll out "data boundary" for EU customers. Average agency payment times increase The standard duration of payment terms to agencies from clients has increased [...]

Audio has experienced rampant growth in recent years and shows no signs of slowing down. Global ad spend on traditional radio advertising is set to hit a market volume of USD$28.1bn (~£22.8bn) by the end of the year. As total [...]

This week: Apple relents to the EU and opens its system to outside app stores, Microsoft's purchase of Activision Blizzard faces renewed threat from FTC... The world of tech was rocked this week by the announcement that Apple would open its [...]

In today's ExchangeWire digest: Ethiopian researchers and a Kenyan rights organisation have accused Meta of allowing inflammatory content to flourish on their platforms; the head of Binance remains calm after investors pulled more than USD $1bn from the company in [...]