In one of the most hard-hitting acts by competition regulators in recent years, the UK Competition and Markets Authority (CMA) blocked Microsoft’s planned USD$69bn (£55bn) acquisition of Activision-Blizzard. Since then, the European Commission has approved the purchase.  The importance of this [...]

In his latest MadTech Sketch, Ciaran turns his attention to the supply-path optimisation (SPO) landscape. The SPO battle is hotting up. Ever since OpenPath was launched by The Trade Desk, both Magnite and Pubmatic have launched competing solutions (Clearline and Activate [...]

In today's ExchangeWire news digest: Tencent reports its fastest quarterly growth in over a year; Meta takes its paid verification service to the UK; and Google introduces a new policy requiring publishers in Europe who use its monetisation tools to [...]

Social media, although an integral part of our everyday lives and a staple in marketing campaigns, sits in a precarious position. User trust in platforms like Facebook and TikTok has been declining for years now, with the Cambridge Analytica scandal [...]

In today's ExchangeWire news digest: EU regulators sign off on Microsoft's purchase of Activision Blizzard; OpenAI's Sam Altman calls for AI firms to be regulated; and Sea Group reports a second consecutive profitable quarter. Microsoft-Activision greenlit in EU Regulators in the EU [...]

In today's ExchangeWire news digest: Google pays USD$8m (~£6.4m) to settle claims of false advertising in Texas; Reddit advances into social commerce; and Shein opens its EMEA office in Dublin, Ireland. Google settles deceptive advertising claims in Texas Google has agreed to [...]

In today's ExchangeWire news digest: Meta announces a new AI tools for advertisers; Linda Yaccarino replaces Elon Musk as Twitter's CEO; and News Corp reports reduced revenue for Q1 2023. Meta doubles down on AI with sandbox As part of its renewed [...]

This week: Microsoft to deliver advertising via chatbots, Disney+ loses millions of subs in Q4 2023... The AI wars continued this week, as Microsoft announced Chat API, which will facilitate advertising through chatbots. Another blow was dealt in the streaming wars [...]