ExchangeWire on Anti-Tracking, the CMA's Microsoft-Activision Ruling, and UK Ad Spend
On this week's episode of The MadTech Podcast, ExchangeWire's CSO Ciarán O'Kane and head of content John Still join staff writer Hannah Dillon to discuss Apple and Google's draft anti-tracking specification, the CMA blocking Microsoft's deal to buy Activision Blizzard, [...]
The Pivot to Ad-Supported Streaming in Spain: Interview with Mariano De Luca, Magnite
In this exclusive interview in the run-up to ATS Madrid 2023, Mariano De Luca, seller lead Italy, Spain, and MENA, Magnite, details evolving television consumption habits in Spain, including a shift towards ad-supported streaming. How do attitudes towards ad-supported streaming in [...]
The Road to ATS Singapore: What's Shaping 2023?
As excitement builds for ATS Singapore 2023, ExchangeWire took to the road for an exclusive event for agencies, brands, and publishers. Chaired by ExchangeWire COO Lindsay Rowntree, our all-star panel give an insight into the APAC region's most pressing topics [...]
Quantcast's Alexis Wrightson on Enhancing Measurement in CTV Buying
In this episode of TraderTalk TV, Alexis Wrightson, lead product specialist at Quantcast, joins Ciarán O'Kane to discuss how data can augment CTV buying. During the session, Wrightson delves into: How technical signals can enhance CTV targeting capabilties How to unite data to [...]
Netflix’s Build vs Rent Vs Buy Dilemma: Q&A with Piotr Banaszczyk, Clearcode
In this exclusive Q&A interview with ExchangeWire, Piotr Banaszczyk, CEO at ad tech and martech development company, Clearcode, discusses the options Netflix has at its disposal as it grows its advertising business and why building its own ad tech platform [...]
The Big Picture: Measurement in CTV
CTV is booming: consumption is at an all-time high and over the course of recent years, consumers have increasingly embraced connected TV over traditional linear TV. Despite damning headlines of consumers abandoning their subscriptions to cut costs within a gloomy [...]
The Global Audience Data Landscape is About to Change Dramatically
In this exclusive byline, Kristina Prokop, co-founder of Eyeota, a Dun & Bradstreet company, breaks down how shifting privacy regulations will impact the existing global audience data landscape and what key factors marketers can assess now to forge sustainable partnerships [...]
Meta Warns of Rising ChatGPT Scams; Reach Pins Revenue Drop on Facebook Changes
In today's ExchangeWire news digest: Meta has warned scams related to ChatGPT are on the rise; Reach attributes fall in revenue to changes at Facebook; and TikTok parent ByteDance scraps the free tier of its Resso music streaming service. Meta reports [...]
Deborah Gbadamosi on the Importance of Representation, Resonance and Relevance
Brand Advance Group's CEO EMEA Deborah Gbadamosi joins ExchangeWire CEO Rachel Smith to discuss why representation matters in advertising, and the importance of reaching relevant audiences. On this ExchangeWire Voxpop, Deborah discusses: How ‘brand safe’ activities in fact alienating audiences and harming [...]
Uber Reports 29% Growth YOY; Google and LinkedIn Co-Founders Launch Pi Chatbot
In today's ExchangeWire news digest: Uber Technologies reports a 29% rise in revenue for Q1 2023; Google and LinkedIn co-founders launch a new AI chatbot, Pi; and Bluesky emerges as a viable rival to Twitter. Uber reports boosted revenue for Q1 [...]
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