This week: Meta’s targeted ad model struck by EU privacy regulators, New Zealand to make tech firms pay for news… The tech sector this week was dominated by the news that Meta’s targeted ad model is to be restricted by privacy [...]

In the third article of ExchangeWire's 2023 Predictions series, we turn our attention to contextual targeting. Context has long been lauded as 'King', but will contextual prove to be the foundation of the post-cookie advertising ecosystem? Industry experts peer into [...]

In today's ExchangeWire news digest: Snap announces it is developing new AR features to be monetisable for developers; Apple pitches tighter security measures to protect users from cyber-criminals; and TikTok faces legal action in Indiana. Snap building new, monetisable AR products Social [...]

In our latest Sketch, Ciaran O'Kane looks at data clean rooms, and draws out the six key areas of ad tech relevance for the technology. Much has been written over the past weeks about the entrance of Snowflake and Amazon into [...]

In today’s ExchangeWire news digest: Meta’s targeted ad model takes a hit as European Union privacy regulators rule against its use; and European tech companies drop over USD$400bn (~£328.2bn) in value due to funding freeze. Meta’s targeted ad model to be [...]

In the second article in the ExchangeWire 2023 predictions series, privacy and identity takes centre stage. While third-party cookies will live to see another year, thanks to Google delaying their deprecation to 2024, players across the ad tech ecosystem have [...]

In association with Seedtag. In this exclusive article penned following his recent appointment as global head of performance at Seedtag, Kenneth López Triquell discussed the effect of leveraging contextual data on campaign performance. Digital marketing is complicated. Finding the most effective way [...]

Following ATS Singapore 2022, ExchangeWire speaks to Sigma Software Group's Olha Paramonova (vice president, AdTech) and Katherine Tuluzova (executive vice president, North America) for an overview on how standards can be maintained to ensure advertising has a positive social impact, [...]

In today's ExchangeWire news digest: the UK government finalises new regulation to control the cryptocurrency industry; Getir prepares to acquire competitor firm Gorillas; and crypto giant Circle cancels its USD$9bn (~£7.34bn) deal to go public. UK government finalises plans to tame [...]