Providing the Support to Tackle New Challenges – Q&A with Frederic Liow, AlgoriX
After receiving the award for Best Client Services Team at The Wires 2022, AlgoriX's SVP revenue and growth strategy Frederic Liow spoke to ExchangeWire to elaborate on the work behind the win and share what publishers and advertisers are focusing [...]
New Zealand to Make Tech Platforms Pay for News; OpenAI Chatbot Impresses with Writing Skills
In today's ExchangeWire news digest: New Zealand reveals plans to make tech companies pay for news; OpenAI's latest chatbot impresses academics with its writing capability; and Indonesia's Fairatmos raises USD$4.5m (~£3.65m) in funding. Google, Facebook to pay for news content [...]
CTV: the Trends for 2023
In the first article in the ExchangeWire 2023 predictions series, experts from across the advertising industry examine what the future may hold for connected TV (CTV), one of the most eagerly talked-about mediums. With two of the largest streaming platforms, [...]
ExchangeWire’s 2023 predictions
December is here, and it’s traditional at this time of year to start looking ahead, thinking about what’s set to characterise the coming 12 months, making plans, and allotting budgets. Starting Monday 5th December, we’ll be running our annual predictions pieces. [...]
The Stack: Amazon Shutters Wholesale Distributor in India; Meta Fined by Irish DPC
This week: Amazon Distribution to shut down in India, Meta fined by Irish DPC over data privacy… Another troublesome week for ad tech began with the news that Amazon is closing its wholesale distributor in India. By shuttering Amazon Distribution, the [...]
The MadTech Podcast Special: Why it's so Difficult to Define 'Attention'
On our twentieth edition of The MadTech Podcast Special, Heather Lloyd, head of product marketing at Nano Interactive, joins ExchangeWire COO Lindsay Rowntree to explain why 'attention', although difficult to define, is so crucial to measure. In this special episode, Nano [...]
EU Threatens Twitter with Fine Over Compliance; Amazon’s Hardware Teams First to be Hit as Tech Giant Downsizes
In today's ExchangeWire news digest: the EU threatens Twitter with a significant fine over its lack of compliance with online legislation; Amazon’s hardware teams are the first to be hit as the tech giant downsize; and Foodpanda partners with Huawei. Twitter [...]
Twitter Abandons Policy to Prevent Covid Misinformation; China Creates Consortium to Design New Semiconductor Chips
In today's ExchangeWire news digest: Twitter quietly abandons its policy to prevent the spread of Covid misinformation; China enlists tech giants Alibaba and Tencent to develop new semiconductor designs against US chip sanctions; and Google and iHeartMedia agree to pay [...]
The MadTech Podcast Special: 2022 Trending - The TikTok Trends that Drove Mainstream Culture
On our nineteenth edition of The MadTech Podcast Special, TikTok's UK brand strategy lead, Tamsin Vincent, and TikTok Creative Lab EU's head of strategy, Pip Dunjay, join ExchangeWire COO Lindsay Rowntree to discuss the importance of TikTok’s culture and community, how [...]
Irish DPC Fine Meta €265m; Content Removal Axed from Online Safety Bill
In today's ExchangeWire news digest: the Irish DPC hand Meta a €265m fine over privacy concerns; the requirement for social media firms to remove harmful content is scrapped from the Online Safety Bill; and Black Friday ecommerce sales appear [...]
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