ExchangeWire: Data-Driven Advertising and Marketing Technology

YouTube’s Pause Screen Ads Roll Out to All Advertisers; FTC Denounces Social Media Giants’ Data Use; Publicis Groupe Acquires Mars United Commerce
2 months ago News

Today’s news: YouTube’s Pause Screen Ads Roll Out to All Advertisers; FTC Denounces Social Media Giants’ Data Use; Publicis Groupe Acquires Mars United Commerce More than a year after YouTube revealed it was testing ads which play when a user pauses [...]
Publicis’ Ranga Somanathan on Singapore’s Elections Bill, Google’s Confidential Matching and Financial Audits in Programmatic
2 months ago Podcast

On today’s MadTech Podcast, ExchangeWire COO Lindsay Rowntree is joined by CEO Rachel Smith and Ranga Somanathan, Publicis CEO to discuss the latest in media, marketing and tech. They examine Singapore’s new Elections Bill which seeks to uphold the integrity of [...]
Google v USA: Week Two Court Report
2 months ago News

The ‘trial of the century’ for ad tech is underway. We’ll be wrapping up the events from the courtroom every Friday until the trial ends. In the second week of the USA v Google antitrust trial, significant developments shed further light [...]
The Stack: This Week’s Legal Action; UK Gov Cracks Down on Junk Food Ads
2 months ago News

This week on The Stack: This Week’s Legal Action; UK Gov Cracks Down on Junk Food Ads; Today’s MadTech Daily This week, Google won an appeal against an antitrust fine of €1.5bn (£1.26bn) from the EU. The fine was a result [...]
The Wires 2024 Shortlist Unveiled: Fierce Competition Across All Categories
2 months ago News

The Wires 2024 shortlist is officially out. There's a lot of competition, and standards have been incredibly high - read on to discover who's made the cut... ExchangeWire's The Wires Awards has become a hallmark event in the ad tech industry. [...]
ATS London: NextGen Media Stats and What They Mean to You
2 months ago Event Videos

This ATS London session details and discusses the impact and consequences of NextGen media stats. Digital Turbine's Greg Wester's presentation is developed from groundbreaking behavioural research that tracks consumers’ daily media journeys and ad exposures. Tune in to gain actionable [...]
ATS London: Putting Publishers Back in Control
2 months ago Event Videos

In this ATS London session, Mat Broughton and an expert panel look at how the publishing industry can take power back. As the marketing and advertising industry has moved toward first party data on both the buy and sell side - [...]
ATS London: The New Power of Privacy
2 months ago Event Videos

In an era of data-driven marketing and evolving privacy regulations, navigating the intersection of technology, advertising, and privacy is crucial. Tune in to this ATS London session insightful session where industry experts delve into the challenges and opportunities of privacy [...]
ATS London: How Has Precision Targeting Transformed?
2 months ago Event Videos

This ATS London panel explores innovative alternatives to cookies, focusing on advanced ways of integrating data and channels to drive impactful campaigns. Tune in to learn how to harness the power of fully integrated media strategies across Display, OOH, TV, [...]
Google Wins Appeal Against EU Antitrust Fine; Very Media Group Launches; Tortoise Media in Talks to Buy The Observer
2 months ago News

Today’s news: Google Wins Appeal Against EU Antitrust Fine; Very Media Group Launches; Tortoise Media in Talks to Buy The Observer Google has won its appeal against an antitrust fine from the EU, officially being able to reject the €1.5bn (£1.26bn) [...]