JCDecaux's Dom Kozak on Why Data is Key to Effective OOH
JCDecaux's head of programmatic, Dom Kozak, joined ExchangeWire COO Lindsay Rowntree to discuss the importance of data to an effective OOH strategy. In this voxpop, Dom discusses: • Is strategic data use being overlooked in OOH? What 'flavours' of data [...]
dentsu's Dan Calladine on the Growth of AVOD, Chatbot Misinformation, and the State of the Metaverse
On this week's episode of The MadTech Podcast, Dan Calladine, head of media futures at dentsu, joins ExchangeWire's Grace Dillon and Mat Broughton to discuss the growth of AVOD, concerns about chatbots spreading misinformation, current views of the metaverse, and [...]
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