Advancing Advertising Sustainability in Europe
In a year in which European temperatures surged to record levels, the urgency for global supply chains to both account for and reduce carbon emissions has become ever more apparent. The impact of digital advertising on the climate has therefore [...]
Meta to Cut Down 87,000-Strong Workforce; Flipkart Tightens Belt in Face of Increasing Losses
In today's ExchangeWire news digest: Meta prepares to cull its 87,000-strong workforce; Walmart-owned Flipkart to cut back on M&A and hiring as losses increase in India; and research reveals billions of dollars have been spent on metaverse real estate over [...]
The Stack: Musk Gets to Work on Modifying Twitter; DMA Could Open Up App Messaging & Buying in EU
This week: Elon Musk takes control of Twitter (well, sort of...), new EU legislation could open up app buying and messaging... This week, ad tech was dominated by the exploits of Twitter’s new honcho Elon Musk, who threatened to raise the [...]
The Incredible Fragmentation Of Data-Driven Media & Marketing
In this latest edition of The MadTech Sketch, Ciarán O'Kane gives an overview of the fragmented state of the data-driven media and marketing landscape. Most of the coverage of this industry remains a reductive exercise. The mantra of duopoly and triopoly [...]
ExchangeWire on Apple’s Ad Move, ANA’s Transparency Challenge, and Amazon’s Clean Room
On this week's episode of The MadTech Podcast, ExchangeWire's Lindsay Rowntree is joined by Rachel Smith and Ciaran O'Kane to discuss Apple's latest push into advertising, ANA's struggling audit into 'the ad tech tax', and Amazon's placement of its data [...]
Amazon Freezes Hiring for Ad Business as Sales Slow; Meta Tests Minting and Selling NFTs on Instagram
In today's ExchangeWire news digest: Amazon freezes hiring for ad business after disappointing Q3 results; Meta trials minting and selling NFTs on Instagram in the US; and the BBC overhauls local radio to become more “digital-led”. Amazon suspends hiring for ad [...]
Musk Meme Sees Dogecoin Soar by USD$2bn; Shein to Open Physical Shop in Japan
In today's ExchangeWire news digest: a meme tweeted by Elon Musk sees Dogecoin's value soar by USD$2bn (~£1.7bn); Chinese retail giant Shein is set to open a physical shop in Japan; and the FTC orders edtech giant Chegg to inform [...]
A Brave New World: Staying Ahead with an Omnichannel Strategy
In this exclusive article written for ExchangeWire following ATS Singapore 2022, John McNerney, senior director of platforms APAC, Yahoo, details how flexible and full-funnel marketing can help brands stay ahead in the privacy-first world. It’s a brave new world out there [...]
New EU Law Could Unlock App Buying & Messaging for Small Tech Firms; Instagram Outage Suspends Millions of Accounts
In today's ExchangeWire news digest: a new EU law could bring big tech's monopoly over app buying and messaging to an end; Instagram fixes an outage that suspended millions of accounts; and banks who lent funds for Elon Musk's Twitter [...]
The Big Tech Financials Roundup - October 2022
The financial results of the big tech and social media companies is typically seen as a barometer for the wider tech economy, and of course digital advertising. In this article, ExchangeWire senior editor Mat Broughton examines the results for Q2-Q3 [...]
Popular Tradertalks
Latest Posts
-
IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024 -
Microsoft Accuses Google; AI Search Engine by Meta On The Cards; IAB Europe’s Retail Media Certification Programme Begins Beta Phase -
“The theft of publisher content is a real challenge”: Interview with Justine Roberts, Mumsnet -
YouTube Expands Shopping Affiliate Programme to India; Meta to Use Reuters Content for AI Chatbot -
Google Ordered to Pay Antitrust Damages to Equativ; Meta Moves into AI Podcasting Game
Follow ExchangeWire