The MadTech Sketch: Dissecting the Pmax Sausage
The MadTech Sketch is back, and this time Ciarán O’Kane has turned his attention to Google’s Performance Max. The use of “AI” in digital ad buying has moved up a few gears of late. Google is leading the charge with its [...]
The Road to ATS Singapore: What's Shaping APAC in 2023
For this week's The MadTech Podcast, we're bringing you the highlights from the panel discussion from The Road to ATS Singapore. At this exclusive event, our expert panel shared their perspectives on what areas are shaping APAC in 2023. Panel Lindsay Rowntree, COO, ExchangeWire (moderator) Caroline [...]
Tencent Shows Recovery as Revenue Grows; Shein to be Investigated in South Africa
In today's ExchangeWire news digest: China's Tencent shows signs of recovery as it reports 0.5% revenue growth; South African authorities launch an investigation into fast-fashion giant Shein; and the SEC charges eight celebrities over their endorsement of cryptocurrencies. Tencent revenue up [...]
SmartFrame's Gregor Smith on Post-Privacy Ad Technology
Ciaran O'Kane is joined in front of the TraderTalk whiteboard by Gregor Smith, global advertising sales director, at SmartFrame Technologies. In this episode, Gregor sketches out the 'virtuous circle' of advertising, and talks us through: • The importance of context when providing [...]
Why Digital Out-of-Home is Fundamental to your Multi-Channel Strategy
In this article written exclusively for ExchangeWire, Edmund Mullins, director of inventory partnerships, EMEA at StackAdapt outlines the importance of digital out-of-home (DOOH) in multi-channel strategies, and the formats available to media buyers. Digital out-of-home (DOOH) is any digital advertising that [...]
The MadTech Podcast Special: SCMP's Kevin Huang on Data, Transparency and Quality Journalism
South China Morning Post's Chief Operating Officer joins ExchangeWire's John Still to discuss how the 120-year old publisher has made waves in a digital world. In this episode, Huang dives into the importance of adaptability in a digital world, accuracy and [...]
'Powering the buying process through data': in Discussion with MiQ
At the Road to ATS Singapore 2023, ExchangeWire’s Lindsay Rowntree caught up with Jason Scott, CEO APAC, and Gurman Hundal, co-founder, of MiQ to discuss the company’s growth in APAC, the development of TV advertising is across the region, and [...]
TikTok Promises New Measures to Protect User Data; Google Opens Early Access to Bard Chatbot
In today's ExchangeWire news digest: TikTok's CEO promises to protect users' data from foreign access; Google gives select users in the US and UK access to its to Bard chatbot; and a private antitrust lawsuit against Microsoft's acquisition of Activision [...]
Meta Faces New Lawsuit in Kenya; Google Suspends Pinduoduo After Finding Malware
In today's ExchangeWire news digest: Meta and its content moderation partners face legal action in Kenya; Google temporarily removes Pinduoduo from its Play Store due to security concerns; and Amazon prepares to cut 9,000 jobs. Meta sued by former content [...]
Microsoft to Launch In-House App Store; TikTok App Banned from Government Devices in UK
In today's ExchangeWire news digest: Microsoft prepares its own app store to rival Google and Apple; the UK government bans ministers from using the TikTok app; and Taiwan prepares new legislation to regulate the crypto industry. Microsoft to launch in-house app [...]
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