In this exclusive Q&A, Tanya Field, co-founder and CPO of Novatiq, discusses how ad infrastructure is changing as the industry shifts towards first-party data, with a particular focus on MENA.  The region is considered to be in the midst of a [...]

In today's ExchangeWire news digest: tech companies urge EU regulators to use new tech laws against in Google antitrust case; rapper Kanye West is set to purchase right-Wing social network Parler by the end of the year; and India's Flipkart [...]

In today's ExchangeWire news digest: households in the UK cut back on streaming services to navigate the cost of living crisis; China's Alipay trials a new money transfer service to rival app WeChat; and a UK coroner calls for separate [...]

After posing an interesting industry issue earlier this week, Emily Roberts, Senior Associate at PwC and Co-Founder of The Women in Programmatic Network, takes an in-depth look at the industry's responses, and why measuring ad industry emissions is a priority. It’s [...]

This week: Binance loses up to USD$500m (~£450.5m) in a massive network hack, the US talks with the EU to maintain access to European citizens’ data… Privacy - or lack thereof - has been a common theme across ad tech this [...]

ExchangeWire can today reveal the shortlists for the popular Ad Tech Rising Star and Ad Tech Personality of the Year awards at The Wires 2022. Now in its eighth year, Ad Tech Personality of the Year recognises an individual who has [...]

In today's ExchangeWire news digest: TikTok-owner ByteDance plans to expand its music streaming service globally; Getir in talks to rescue rapid grocery delivery rival Gorillas; and Apple quietly plans to monetise its original video content.   TikTok-parent plans global expansion of music [...]

In times of economic uncertainty, marketers have a rare opportunity to take market share and gain a competitive advantage. In fact, studies show that sales of companies that were aggressive recession advertisers rose dramatically over those that cut ad spending. In [...]