In our latest in-depth look at our Industry Review pillars, we break down the major talking points around the economy, and how the next 12 months might play out. In a year of record inflation amid a persistent cost of living [...]

This week: Washington backs bill to ban TikTok, Dentsu strikes deal to buy Tag...  This week witnessed a major blow for TikTok, with the The White House endorsing a bill allowing US authorities to ban the video-sharing app. In a bid [...]

On today's MadTech Sketch, Ciaran O'Kane maps out the concept of the No Data Zone, or NDZ, and what it means for the ad tech ecosystem. Ad tech will have you believe that programmatic is putting the right message in front [...]

In this feature, Hannah Dillon takes a look at the impact of OOH and DOOH technologies across the globe, pinpointing what’s working best in which region. Out of Home (OOH) advertising is a burgeoning market, forecast for global growth of USD$11016.26m [...]

In today's ExchangeWire news digest: TikTok announces "Project Clover" in response to data privacy concerns in Europe; AI firms in China turn to third parties and cloud software to workaround US chip restrictions; and crypto bank Silvergate announces its closure. TikTok [...]

In our latest in-depth look at our Industry Review pillars, we look at what’s redefining the future of the media, marketing and ecommerce sectors. Will Web3, pdOOH or audio make waves? What’s the future of your area of the industry? Will [...]

In today's ExchangeWire news digest: Washington endorses legislation to ban TikTok; Brussels tells Musk to hire more human moderators for Twitter; and e-commerce platform Shopee reports its first-ever quarterly profit. Washington supports bill to ban TikTok The White House has endorsed new [...]

ExchangeWire’s Industry Review returns in May 2023. One of our key themes is sustainability, an issue that the industry can't, and shouldn't, ignore. As all industries are encouraged to look at their own impact on the environment, advertising is looking more [...]

ExchangeWire’s Industry Review returns in May 2023, and there’s still time for you to lead the discussion. We’re taking a look at each of our industry-defining themes this week, starting with measurement, attention and context. Getting the big decisions right matters, [...]