Improved sophistication of technology tools, more expressive creative formats that deliver better results, and increased measurement capabilities are all reasons marketers shift budget to DOOH – but will we see this shift in 2022? John Still sat down with an [...]

At ATS Singapore 2022, an expert panel sat down to discuss how contextual advertising utilises data and adds value in marketing and advertising, and how data-driven creative has helped to fuel the current popularity of contextual advertising. Panel Rachel Smith - ExchangeWire [...]

In recent years, environmental, social and corporate governance (ESG) has climbed the marketing agenda to become a key priority for brands. To explore what has spurred this change in focus, as well as how the industry is currently addressing issues [...]

Will the coming together of data, tech and creativity drive business growth and allow a consumer-centric approach that moves marketing beyond channels to people? Our expert panel, helmed by ExchangeWire's Lindsay Rowntree, discussed this question and more on day one [...]

At ATS Singapore 2022, ExchangeWire's Lindsay Rowntree was joined by an expert panel to discuss how companies are utilising the industry's "new currency", first-Party data. Together, the panel explored what good data architecture and governance look like for publishers and [...]