As privacy regulations have tightened, the landscape of mobile advertising has faced significant overhaul. Alongside the deprecation of third-party cookies, the implementation of Apple’s App Tracking Transparency (ATT) framework has created a fresh challenge for mobile advertisers. Not only has the [...]

In today's ExchangeWire news digest: major Japanese companies to collaborate on Web3 infrastructure; EU chief Breton denies favouring telcos over Big Tech; and the Canadian government becomes the latest to ban staff from using the TikTok app. Fujitsu, Mitsubishi to collaborate [...]

In today's ExchangeWire news digest: Apple may be working on an ad-supported tier for its Apple TV+ service; the European Commission bans TikTok use amongst staff over privacy concerns; and Amazon expands its ultra-fast delivery service. Ads may be coming to [...]

Web3’s practical applications are already being felt across various industries. From finance and healthcare to education and gaming, Web3 is providing new opportunities for individuals and businesses to communicate, interact and transact. Advertising is no different, and Alkimi Exchange sits at [...]

This week: Supreme Court case Gonzalez v. Google could overhaul online advertising, Amazon's purchase of One Medical to proceed without FTC intervention... Another busy week in media, marketing, and commerce saw the opening of a landmark case, Gonzalez v. Google, which could see [...]

In this week's MadTech Sketch, Ciarán O'Kane outlines the complexity of the Commerce Media ad ecosystem and gives an overview of the demand underpinning this media segment.   The Commerce Media ad ecosystem is complex. From attribution to native ad platforms to clean [...]

In today's ExchangeWire news digest: Twitter will open source its algorithm in an effort to improve transparency; Microsoft and NVIDIA partner to share gaming catalogues; and Israeli start-up Chain Reaction amasses USD$70m (~£57.9m) in funding ahead of the roll-out of [...]