Fifty's Alex Hawkesworth on ESG and Digital Sustainability
In this latest VoxPop, Alex Hawkesworth, head of productisation at Fifty, joins ExchangeWire's Lindsay Rowntree to discuss ESG in ad tech and how sustainability can be prioritised within the industry. Hawkesworth details: - How to define "digital sustainability" within the context of [...]
ATS Singapore 2022: Consumer Trust is Key to Sustaining the Future – Adele Wieser, Index Exchange
In this keynote presentation, Adele Wieser, regional managing director, APAC at Index Exchange, unpacks how digital consumption habits have influenced the state of digital advertising in APAC, and what the rise of streaming services and cross-device viewing means for the [...]
The 4 Factors Driving Effective Contextual Targeting
Following ATS Singapore 2022, Narayan Murthy Ivaturi, director, sales, Southeast Asia, InMobi, details the rise of contextual targeting and outlines four key considerations marketers need to take to effectively leverage it. The past few years have seen discussions around data privacy [...]
Ad Tech and ESG: Leading or Lagging?
As an industry that relies significantly on the internet and digital technologies, ad tech is inextricably attached to a substantial carbon footprint. The Lean ICT – Towards Digital Sobriety report from The Shift Project, a “Paris-based think-tank on energy transition”, [...]
TikTok Outsources to Launch Live Shopping in US; MDEC Investigated by Anti-Corruption Commission
In today's ExchangeWire news digest: TikTok collaborates with TalkShopLive to launch live shopping in North America; Malaysia's Digital Economy Corporation faces an investigation into false claims; and mounting scandals in Singapore rock the nation's reputation as a 'crypto paradise'. TikTok partners [...]
ATS Singapore 2022: The Shift to Contextual - Caroline Campbell, StackAdapt
Caroline Campbell, vice president of sales, StackAdapt, presents this keynote on the shift towards contextual advertising on day one of ATS Singapore 2022. In her presentation, Campbell discusses how contextually-enabled campaigns can be constructed effectively across multiple channels and formats. Following [...]
ATS Singapore 2022: The Value of AI in Marketing & Advertising – Fireside Chat with Scibids
On day two of ATS Singapore 2022, Scibids' co-founder, Rémi Lemonnier, and managing director, APAC, Rahul Vasudev, and Renn Chen, digital acceleration and media manager at Asia Pacific Breweries Singapore, joined ExchangeWire's Rachel Smith on stage to discuss the value [...]
The Stack: W3C Forms First Board; TikTok Could Be Fined Over Data Privacy
This week: W3C forms first board, TikTok could be fined over data privacy… The World Wide Web Consortium announced the creation of their first board of directors whilst it looks to gain non-profit status. TikTok received a “notice of intent” from [...]
The MadTech Sketch: Making Sense Of The Addressable TV Market
In this week's MadTech Sketch, Ciarán O'Kane takes on an issue more tangled than a bag of old cables; the non-US addressable TV market. CTV continues to be the mantra for ad tech, as US viewers “cut the cord”. Outside the [...]
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