GumGum’s Peter Wallace on Challenges in Digital Advertising
In this podcast episode, ExchangeWire COO Lindsay Rowntree is joined by Peter Wallace, general manager EMEA at GumGum to discuss some of the current industry challenges for advertisers. Peter expands on: The challenges for advertisers in digital marketing including: consumer trust, privacy [...]
ExchangeWire on the Rise and Fall of Oracle’s Ad Business, Prime Video’s Partnership with Odeon and Copilot’s New Payment Plan for Publishers
On this ExchangeWire team episode of the MadTech Podcast, COO Lindsay Rowntree is joined by CEO Rachel Smith and Research Lead Mat Broughton to discuss the latest in media, marketing and ad tech. They examine the rise and fall of Oracle’s [...]
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