Wunderman Thompson's Kiesse Lamour on Retail Media, EU Law, and Adland’s Carbon Footprint
On this week's episode of The MadTech Podcast, Kiesse Lamour, global head of media at Wunderman Thompson Commerce, joins ExchangeWire's John Still and Lindsay Rowntree to discuss the growth of retail media, the upcoming DSA and DMA, and the ad [...]
ATS Singapore 2022 – Embracing Omnichannel: Growth Through Full Funnel Marketing
In this ever-changing landscape of cookie and mobile ID deprecation, compromised identifiers, and the challenges of achieving one-to-one targeting, will broadening growth strategies and adopting full-funnel marketing for revenue diversification bring advertisers the highest returns? Our panelists discussed this issue [...]
Optus Opposed Privacy Law Changes; Livewire Raises AUD$4.7m
In today's ExchangeWire news digest: Optus opposed privacy law changes; Livewire raises AUD$4.7m (£2.8m); and W3C forms first board. Optus opposed privacy law changes Australian telco Optus have repeatedly opposed proposed changes to the federal Privacy Act, claiming that implementing a system [...]
Follow ExchangeWire