The Stack: ByteDance Down a Quarter in 12 Months; Schneider Electric Acquires Aveva for £9.5bn
This week: ByteDance's valuation drops by 25% in 12 months, Schneider Electric buys Aveva for £9.5bn... Transition seems to have been a key theme across ad tech this week. Video-sharing platform ByteDance saw its value slipped by a quarter to USD$300bn [...]
Fionn Hyndman on SVOD, Marketing Analytics, and PandaAds
On this week's episode of The MadTech Podcast, digital consultant Fionn Hyndman joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss the APAC SVOD market, the future of marketing analytics, and PandaAds. APAC sustains its SVOD momentum Will such an explosion in [...]
YouTube to Monetise Shorts for Creators; FTC Probe Amazon-Roomba Bid
In today's ExchangeWire news digest: YouTube announce plans to let creators monetise Shorts; Amazon's bid to acquire iRobot comes under scrutiny; and Twitch impose a soft ban on gambling companies. YouTube to allow creators to monetise Shorts In its latest move to [...]
Connecting the Dots to Help Publisher Monetisation – Q&A with Loïc Sfiligoi, Pubstack
In this exclusive Q&A, Loïc Sfiligoi, co-founder & CEO of Pubstack, discusses the challenges publishers are currently facing when it comes to data and monetisation, and what changes need to be made to help overcome them. How has the digital advertising [...]
Why ESG is Vital to the Future of Ad Tech: Q&A with Julie Selman, Magnite
As the world faces a reckoning with climate change and a global energy crisis, leaders across industries are evaluating new ways to decrease their carbon footprint and environmental impact. Meanwhile, recent social justice movements have shed light on equity and [...]
Schneider Electric to Buy Out UK’s Aveva; China Approves New ETFs Within Days
In today's ExchangeWire news digest: France's Schneider Electric to acquire UK’s Aveva; Chinese regulators approve new tech ETFs days after they apply for approval; and Spotify launches a new audiobook offering in the US. Aveva Group agrees to Schneider buyout UK-based software [...]
ExchangeWire APAC Industry Review 2022
Though coronavirus restrictions have broadly eased globally, the programmatic advertising industry remains under stress. Market uncertainty due to sharply increasing energy prices, in part driven by the effect of carbon emissions upon the climate, is currently coupled with the rollout [...]
Programmatic Trends in APAC: Interview with Rahul Vasudev, Scibids
Ahead of the start of ATS Singapore 2022, Rahul Vasudev, managing director, APAC, Scibids, outlines key trends in programmatic from the region, and how artificial intelligence can be used to effectively address market challenges. What are the main trends in programmatic [...]
CDP: The Core of Communications Transformation
On the eve of ATS Singapore 2022, Joe Nguyễn, senior strategic advisor at H+, details the importance of the customer data platform in revolutionising marketing communications, and allowing advertisers to leverage effective insights. What is the difference between a CDP and [...]
ByteDance Valuation Down a Quarter in 12 Months; BeReal Explores Paid Features to Sidestep Ads
In today's ExchangeWire news digest: TikTok owner ByteDance sees its valuation drop by a quarter in 12 months; BeReal disregards ads in favour of paid in-app features; and Shopee slashes jobs once again as revenue wilts. ByteDance value slips to USD$300bn TikTok [...]
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