The Evolution of Publishers
In this exclusive article ahead of ATS Singapore 2022, Pankil Mehta, chief business officer at AndBeyond.Media, assesses the rapid and, seemingly, unstoppable evolution of publishers and programmatic advertising. The exponential speed at which programmatic advertising was invented, mechanised, and evolved feels like the [...]
Spark Foundry's Azad Ali on the Fall of Q Commerce, Apple’s DSP, and Publisher Topics Woes
In this week's episode of The MadTech Podcast, Azad Ali, head of performance insight at Spark Foundry, joins Grace Dillon and John Still to discuss the decline of rapid-delivery services, Apple's rumoured plans for a DSP, and publishers' concerns about [...]
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