US Reworks Digital Privacy Rules for Europeans; Shein Drops up to One Third in Value
In today's ExchangeWire news digest: the US rewrites its digital privacy rules to retain data on European citizens; Chinese fast-fashion giant Shein sees its value drop by up to one third; and Netflix forges new partnerships for measurement on its [...]
Binance Hit by Major Network Hack; Meta Admits Up to One Million Facebook Passwords Stolen
In today's ExchangeWire news digest: Binance loses up to USD$500m (~£450.5m) to hackers; a new report from Meta reveals up to a million Facebook passwords may have been stolen; and a financial report from ByteDance shows the company experienced significant [...]
ATS Singapore: The Dawn of A New Publisher
On day one of ATS Singapore 2022, John Still sat down with a panel of experts to discuss how publishers have and are continuing to adapt to the new, privacy-centric landscape. Together, the panel explore how publishers are diversifying and [...]
The Stack: TikTok Outsources to Take Live Shopping to US; UK Ministers Double Budget for Ads
This week: TikTok joins forces with TalkShopLive to take its live shopping feature to the US, the UK government nearly doubles ministers' budget for advertising... It's been a week of second chances and second guesses across ad tech. In the US, [...]
Sitecore’s Paige O’Neill on Martech Use, Gen Z and Brands, and The Shift Away From Text
On this week's episode of The MadTech Podcast, Paige O'Neill, chief marketing officer at Sitecore, joins ExchangeWire's Grace Dillon and John Still to discuss the under utilisation of martech, how brands can engage with Gen Z, the shift away from [...]
ATS Singapore 2022: Eyes on the Prize: Connecting Marketers to the Booming Gaming & eSports Industries
On day two of ATS Singapore, ExchangeWire's Ciaran O'Kane sat down with an expert panel to discuss the opportunity presented by gaming and esports. Together, the panel explored how advertisers can leverage vast gaming and esports audiences, how brands are [...]
ATS Singapore 2022: The Next Episode: Data-Driven TV’s Big Opportunity in 2023
Long discussed as a huge opportunity for advertising growth and technology based innovation, what will the next phase of maturity for CTV look like? At ATS Singapore 2022, an expert panel discussed how, in a region where streaming reigns supreme, [...]
Agile & Responsive: Why Data-Driven OOH Will Excite Marketers
Improved sophistication of technology tools, more expressive creative formats that deliver better results, and increased measurement capabilities are all reasons marketers shift budget to DOOH – but will we see this shift in 2022? John Still sat down with an [...]
Uber’s Ex-Security Chief Convicted of Covering Data Breach; UK Government Suspends Data Reform Bill
In today's ExchangeWire news digest: Uber’s former security chief is convicted for failing to disclose a 2016 data breach; the UK government suspends its Data Reform Bill; and TerraLabs co-founder Daniel Shin requests to withdraw from testifying about the company's [...]
Essence's Petros Salimbas on Agency-Advertiser Relationships in Retail Media
In the third exclusive voxpop in the ExchangeWire RetailMediaHub, in association with PubMatic, Petros Salimbas, client director at Essence, details how the emerging medium is set to drive an evolution in the relationships between advertisers and their agencies. In this session, [...]
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