At ATS Singapore 2022, an expert panel sat down to discuss how contextual advertising utilises data and adds value in marketing and advertising, and how data-driven creative has helped to fuel the current popularity of contextual advertising. Panel Rachel Smith - ExchangeWire [...]

In recent years, environmental, social and corporate governance (ESG) has climbed the marketing agenda to become a key priority for brands. To explore what has spurred this change in focus, as well as how the industry is currently addressing issues [...]

Will the coming together of data, tech and creativity drive business growth and allow a consumer-centric approach that moves marketing beyond channels to people? Our expert panel, helmed by ExchangeWire's Lindsay Rowntree, discussed this question and more on day one [...]

At ATS Singapore 2022, ExchangeWire's Lindsay Rowntree was joined by an expert panel to discuss how companies are utilising the industry's "new currency", first-Party data. Together, the panel explored what good data architecture and governance look like for publishers and [...]

In this keynote presentation, Adele Wieser, regional managing director, APAC at Index Exchange, unpacks how digital consumption habits have influenced the state of digital advertising in APAC, and what the rise of streaming services and cross-device viewing means for the [...]