Following ATS Singapore 2022, Narayan Murthy Ivaturi, director, sales, Southeast Asia, InMobi, details the rise of contextual targeting and outlines four key considerations marketers need to take to effectively leverage it. The past few years have seen discussions around data privacy [...]

As an industry that relies significantly on the internet and digital technologies, ad tech is inextricably attached to a substantial carbon footprint. The Lean ICT – Towards Digital Sobriety  report from The Shift Project, a “Paris-based think-tank on energy transition”, [...]

In today's ExchangeWire news digest: TikTok collaborates with TalkShopLive to launch live shopping in North America; Malaysia's Digital Economy Corporation faces an investigation into false claims; and mounting scandals in Singapore rock the nation's reputation as a 'crypto paradise'.   TikTok partners [...]

This week: W3C forms first board, TikTok could be fined over data privacy… The World Wide Web Consortium announced the creation of their first board of directors whilst it looks to gain non-profit status. TikTok received a “notice of intent” from [...]

In this week's MadTech Sketch, Ciarán O'Kane takes on an issue more tangled than a bag of old cables; the non-US addressable TV market. CTV continues to be the mantra for ad tech, as US viewers “cut the cord”. Outside the [...]