ATS Singapore 2022 – Embracing Omnichannel: Growth Through Full Funnel Marketing
In this ever-changing landscape of cookie and mobile ID deprecation, compromised identifiers, and the challenges of achieving one-to-one targeting, will broadening growth strategies and adopting full-funnel marketing for revenue diversification bring advertisers the highest returns? Our panelists discussed this issue [...]
ATS Singapore 2022: Radical Simplification & The Future of Modern Marketing - Peter Day, Quantcast
Peter Day, CTO at Quantcast, delivered a keynote presentation on day one of ATS Singapore 2022, discussing how technological simplification and the future of modern marketing. In his keynote, Day outlines how technology has simplified and converged in recent decades, alongside [...]
Grab Target Profitability by 2024; Optus Must Pay to Replace IDs, Say Australia
In today's ExchangeWire news digest: Grab announce they plan to reach profitability by 2024; the Australian government calls on Optus to pay for new IDs for those affected by large-scale hack; and Apple bring NFT trading to the App Store [...]
DMEXCO 2022: What the Industry Thought
Cologne’s DMEXCO conference returned in 2022 after a three-year hiatus, as the doors of the Koelnmesse were once again opened to the biggest names in ad tech, media, and marketing. But what did the attendees make of the event? What were [...]
How to Foster a Culture of Sustainable Advertising
In this feature, Benjamin Davy, sustainability director at Teads, discusses what the digital advertising industry needs to do to assess and reduce its impact on the environment. In the global marketing industry, the rising challenge of sustainability translates into an increasing [...]
Podcasters "Buy" Listens Via Mobile Game Ads; Brands Hurry to Comply with Data Laws
In today's ExchangeWire news digest: a report from Bloomberg finds that some podcast networks are acquiring listeners via ads in mobile games that trigger automatic downloads; brands hasten to become compliant with California's data privacy laws following Sephora's USD $1.2m [...]
"Be Clever With Your Resources": Thomas Kolster on Sustainability in Ad Tech
In this exclusive interview, Thomas Kolster, author of Goodvertising: Creative Advertising that Cares and The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge, discusses how conversations around environmental, social and governance in ad tech [...]
TikTok May Be Fined Over Children’s Privacy; Attention Alone Overstated, Say IAB Australia
In today's ExchangeWire news digest: TikTok could be fined up to £27m after investigation finds they may have breached data protection laws; the IAB Australia finds that the importance of attention is being overstated when it comes to understanding a [...]
Optus Opposed Privacy Law Changes; Livewire Raises AUD$4.7m
In today's ExchangeWire news digest: Optus opposed privacy law changes; Livewire raises AUD$4.7m (£2.8m); and W3C forms first board. Optus opposed privacy law changes Australian telco Optus have repeatedly opposed proposed changes to the federal Privacy Act, claiming that implementing a system [...]
The Stack: ByteDance Down a Quarter in 12 Months; Schneider Electric Acquires Aveva for £9.5bn
This week: ByteDance's valuation drops by 25% in 12 months, Schneider Electric buys Aveva for £9.5bn... Transition seems to have been a key theme across ad tech this week. Video-sharing platform ByteDance saw its value slipped by a quarter to USD$300bn [...]
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