In today's ExchangeWire news digest: Netflix chooses Microsoft to co-develop its ad-supported tier; Spotify buys music trivia game Heardle; and Google retaliates to legal action from Match by launching a counter complaint.   Netflix partners with Microsoft for ad-supported tier Netflix has partnered [...]

In today's ExchangeWire news digest: Twitter sues Elon Musk after the billionaire scraps his offer to buyout the company; Google slows down hiring as the possibility of a recession grows; and the European Commission is urged to investigate its former [...]

In the fourth article in the ExchangeWire RetailMediaHub, we explore how retail media is reshaping the relationship between retailers and their customers, the opportunity within the medium for retailers, and how technology can be used to help realise this potential. Opportunities [...]

In today's ExchangeWire news digest: Netflix searches for a new exec to lead its venture into ad-supported content; Meta's head of engineering urges managers to weed out low performers; and EE becomes the first mobile network operator to block pirate [...]

Following a sneak peek of the results at ATS London 2022, ExchangeWire and Scibids have launched their latest Insights & Attitudes report: Solving UK Marketing Challenges with AI. In this article, Rémi Lemonnier, co-founder and president at Scibids, expands on some [...]

As formats and platforms increasingly fragment, brand safety is a question on everyone’s minds in the industry. How to best guarantee your brand is seen in the right places, next to the right content for your audience? Can extensive reach [...]

In today's ExchangeWire news digest: Elon Musk may be forced to complete the Twitter buyout he walked away from last week; Google offers several compromises to prevent a potential antitrust lawsuit; and Atlassian abandons the UK for broader opportunities in [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Amazon closes a three-year deal to livestream the European Champions League; TikTok suspends its plans to take 'TikTok [...]

OOH has always been seen as a playground for advertisers. It’s a place to test new copy, to try out new creatives in front of a wide audience, and allows creatives to ‘think big’,and propose grand scale, eye-catching initiatives. But OOH [...]