H&M's Jan Montwill on PlayStation Plus, Ads on Deliveroo, and Calls to Cut Marketing Spend
On this week's MadTech Podcast, Jan Montwill, global media manager at H&M, joins ExchangeWire's Grace Dillon and Mat Broughton to discuss PlayStation's revamped Plus offering, Deliveroo upping their ad inventory, and the UK's cost of living tsar calling on businesses [...]
The Power and Potential of Web3 – Q&A with Ben Putley, Alkimi Exchange
At ATS London 2022, Ben Putley, co-founder and CEO of Alkimi Exchange, delivered a keynote speech focusing on the benefits of decentralisation and the potential offered by web3. In this follow-up Q&A, Putley outlines the evolution of the internet from web1 [...]
Amazon Woos Influencers to Crack Livestream Shopping; EU Considers Restricting Political Ad Targeting
In today's ExchangeWire news digest: Amazon attempts to crack the livestream shopping market by currying favour with influencers; the EU Parliament proposes limitations on political ad targeting; and the CMA announces an investigation into Microsoft's purchase of Activision Blizzard. Amazon turns [...]
Xandr's Joseph Merhej on Trust-Based Transactions and How Buyers Can Transition to Cookieless
In this latest episode of TraderTalk TV, Joseph Merhej, senior manager - solutions consultant at Xandr, joins Ciaran O'Kane to discuss publisher provided ID (PPID) and how can be applied to the ad tech ecosystem. In this session, Merhej and O'Kane uncover: What [...]
Google Inches Towards Settling Privacy Violation Lawsuit; Big Tech Told to Crack Down on Child Abuse Images
In today's ExchangeWire news digest: Google is offered a deal to bring a privacy violation complaint to an end; the UK government gives Ofcom greater authority to ensure tech companies tackle child abuse content online; and Sequoia China raises USD$9bn (£7,489bn) [...]
Solving UK Marketing Challenges with AI
Digital marketing needs fresh thinking in a category that is critical to its future — how we decide who sees an ad and when. The challenge, of course, increases with scale: as programmatic media markets grow and as advertisers rely [...]
TikTok Shelves Ecommerce Expansion into Europe & US; British Army Investigates Hacked Accounts
In today's ExchangeWire news digest: TikTok pauses plans to extend its live ecommerce function to Europe and the US; the British Army says it will investigate after its Twitter and YouTube accounts were hacked; and NBCUniversal announces record upfront ad [...]
Turning Cookie Panic into Positivity: Interview with John Stoneman - Triplelift
At ExchangeWire’s ATS London 2022, John Stoneman, global head of demand at TripleLift, addressed why the programmatic ecosystem must alter the narrative around change as it prepares for third-party cookie deprecation. In this interview, drawing on insights from TripleLift’s International [...]
The cookieless future: a new era for privacy?
With Google set to end the use of third-party cookies by 2023, ad tech is bracing itself for a sea change. But what will this mean for the industry? Rather than a crisis, does the shift away from third-party data [...]
Amazon Scores Rights to Livestream European Champions League in UK; Meta Rolls Out NFTs on Facebook
In today's ExchangeWire news digest: Amazon strikes a three-year deal to broadcast live European Champions League games in the UK; Meta rolls out digital collectibles on Facebook with a small group of US creators; and Klarna's valuation crashes to its [...]
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