Apple & Android Phones Targeted by Italian Spyware; Ads for Disproven Cancer Care Rife on Meta Platforms
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Smartphones in Italy and Kazakhstan hacked by Italian spyware; Meta platforms inundate users with ads for discredited cancer [...]
ATS London 2022: what went down
ExchangeWire’s ATS conference returned to London on 14th and 15th June, bringing together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations and fireside chats, not to mention a world-famous after-party. If you [...]
Equativ at Cannes Lions - Publishers 2.0
Following their recent ExchangeWire Research project, The Rise of the Independents, Equativ (formerly Smart) hosted a panel discussion in Cannes, looking at the best strategies and technology for publishers to navigate the walled-garden world. Vocento's Maylis Chevalier, Dexerto's Sophie Toth, and M Publicité's [...]
Equativ at Cannes Lions - Publishers 2.0
Following their recent ExchangeWire Research project, The Rise of the Independents, Equativ (formerly Smart) hosted a panel discussion in Cannes, looking at the best strategies and technology for publishers to navigate the walled-garden world. Vocento's Maylis Chevalier, Dexerto's Sophie Toth, and M Publicité's [...]
ATS London 2022 – Fostering Industry Collaboration, with ISBA, WFA & AOP
The marketing and advertising industry started 2022 with enthusiasm and optimism for the opportunities that lie ahead, including continued growth in global digitisation; increasing opportunities for post pandemic marketing; and more volume and diversity of investment in technology innovation. But [...]
Digilearning's Lisa Goodchild on eBay's NFT Buy, Premium Tiers, and Big Tech’s Legal Woes
On this week's episode of The MadTech Podcast, Lisa Goodchild, founder and chief troublemaker at Digilearning, joins ExchangeWire's Anne-Marie Sheedy and Rachel Smith to discuss eBay's acquisition of KnownOrigin, the growing introduction of premium subscription tiers, and calls for the [...]
The Wires Global - Meet the Judges: Patrick Zinga
Our annual The Wires Global awards recognise the best of digital media, marketing, and commerce, with a particular focus on ad tech and martech. Ahead of this year’s awards, we spoke to some of our expert judges, to get their [...]
Amazon Limits LGBTQ+ Listings in UAE; Social Media Sites Could be Sued over Harm to Children
In today's ExchangeWire news digest: Amazon bows to pressure from UAE to restrict listings for LGBTQ+ related products in the country; a new bill passed in California means social media platforms could be sued for using features that addict children; [...]
ATS London 2022 – Building Next-Gen Ad Tech Through Business Transformation: Dr Boris Mouzykantskii, IPONWEB
To kick-start day two of ATS London 2022, Ciarán O'Kane sat down with Dr Boris Mouzykantskii PhD, founder, CEO, and chief scientist of IPONWEB, for a fireside chat. In this discussion, Mouzykantskii and O'Kane discuss how IPONWEB have navigated the events [...]
ATS London 2022 – Environmental & Social Responsibility: Why ESG is High Up The Marketing Agenda
At ATS London 2022, Rachel Smith was joined by an expert panel to discuss why environmental, social and corporate governance (ESG) has increasingly become a priority for brands. Together, the panel explore how the marketing and advertising industry stacks up [...]
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