IAB GCC's MENA Digital Adspend report: what the industry is saying
IAB GCC have released their MENA Digital Adspend report. The 2021 figures show a huge rise in adspend across MENA, highlighting the level of investment as well as the accelerated growth in the region. The report, which takes into account 17 [...]
ATS London 2022 - Outcome-Driven Advertising: Approaching Measurement in 2022 & Beyond
How is measurement continuing to evolve, and how are marketers adapting their approach to achieving marketing effectiveness? An expert panel joined Grace Dillon at ATS London to discuss how marketers are adapting their approach to enhance marketing efficacy. Panel Grace Dillon - ExchangeWire [...]
Ebay Buys NFT Giant UnknownOrigin; Musk Sued For Manipulating Dogecoin Market
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: eBay purchases NFT marketplace KnownOrigin; Elon Musk is sued over claims the billionaire ran a Dogecoin pyramid scheme; Snap runs [...]
The MadTech Podcast Special: Sustaining Creativity in Cookieless Environments
On our sixteenth edition of The MadTech Podcast Special, Dal Gill, VP global partnerships, Seedtag, and Dominic Barnard, head of programmatic APAC, GroupM, join ExchangeWire’s Lindsay Rowntree to discuss how the shift towards cookieless environments has affected marketers' strategies, the [...]
ATS London 2022 - The Platform-Focused Publisher
How are publishers re-crafting and gaining more control over their business models? Are they becoming more consumer-centric? How can they compete with the big walled gardens for attention from brands and marketers? Our ATS London panel joined Ciarán O'Kane to take [...]
ATS London 2022 - The New Service Layer
At ATS London 2022, a panel of industry experts took a look at how the adtech service layer has evolved. They delved into the ever-increasing fragmentation, the patchwork of tech solutions designed to replace legacy ways of transacting media, and [...]
Cannes Lions Special: Zelensky Calls on Ad Industry to Address Ukraine War; Greenpeace Activist Storms Stage
Today's ExchangeWire news digest focuses on news from the 2022 Cannes Lion International Festival of Creativity, including: Ukraine president Zelensky urges the ad industry to focus on the Russia-Ukraine conflict; Greenpeace France activist and former Cannes Lions winner storms the [...]
Aniview's Roy Cohen on the Open Web and Video Ad Infrastructure
In this latest episode of TraderTalk TV, Roy Cohen, CTO at Aniview, joins Ciaran O'Kane to explore video ad infrastructure and the Open Web. In this session, Cohen and O'Kane discuss: How open web publishers can successfully develop their stack How Aniview works [...]
ATS London 2022 - Maximising Your Most Valuable Currency: First-Party Data
One of the pressing issues facing the industry, first-party data was a hot topic at ATS London 2022. Our panel looked at the fundamentals of data management in the current environment, the importance of communicating this value exchange and the [...]
ATS London 2022 - Where the Action is: Harnessing the Power of Retail Media
At ATS London, Ciaran O'Kane was joined by an expert panel to explore why ad tech is interested in retail media, the opportunities it offers to retailers and the service layer, and how evolving privacy legislation will impact the future [...]
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