ExchangeWire on Retail, Social Commerce, and Unity Rejecting AppLovin
On this week's episode of The MadTech Podcast, ExchangeWire's Hannah Dillon is joined by Rachel Smith and Grace Dillon to discuss current trends in retail post-lockdowns, social commerce after Facebook's decision to shutter Live Shopping, and AppLovin's offer to buy [...]
Blessings & Challenges: Interview with Sonal Patel, Quantcast
In this exclusive interview ahead of ATS Singapore 2022, ExchangeWire speaks to Sonal Patel, managing director, Asia, Quantcast, to discuss how brand-consumer relationships are evolving in APAC, and the unique opportunities and challenges within the market. How are relationships between brands [...]
A Future Without Programmatic Open Auctions?
Is a sea-change coming for the world of publishing and programmatic? Alexander Lund thinks so. Here he outlines his vision for how a new path can be forged. The tides are once again changing in the ad tech industry, and we [...]
"Precise, Powerful & Measurable": Programmatic DOOH in SEA
As coronavirus restrictions ease across the South-East Asia (SEA) region, Matt Bushby, ANZSEA Managing Director, Hivestack, discusses how programmatic digital out-of-home (DOOH) should be considered within the marketing mix here, and how the channel can be further evolved, in advance [...]
The Stack: Former Twitter Worker Found Guilty of Spying; Apple & Facebook Secret Talks Exposed
This week: a former Twitter manager is convicted of spying for Saudi Arabia, secret talks between Apple and Facebook revealed... It's been a week of revelations across ad tech, particularly for big names in social media. One of Twitter's former managers [...]
The MadTech Podcast Special: Radical Simplification
On our seventeenth edition of The MadTech Podcast Special, Sonal Patel, MD Asia at Quantcast, joins ExchangeWire’s Ciarán O'Kane to discuss radical simplification in an age where there are more hurdles than ever to delivering great customer experiences and economic [...]
One Year In, IDFA Shows Promising Signs for Media Buyers
Ahead of ATS Singapore 2022, Lashanne Phang, senior director, mobile at PubMatic, writes about how ad targeting on mobile has fared over the year since Apple's changes to IDFA in this exclusive article. Google recently decided to push back their deprecation [...]
Shopee Surpasses Alibaba in International Sales; Amazon Searches for Entertainment Exec
In today's ExchangeWire news digest: Alibaba loses its top spot across international markets to Taiwan's Shopee; Amazon searches for a senior executive to lead its entertainment division; and Mediaocean purchases Imposium to expand its CTV offerings. Shopee overtakes Alibaba across international [...]
H&M Quietly Returns to Alibaba’s Tmall; FTC Sued in Idaho
In today's ExchangeWire news digest: H&M quietly relists on Alibaba's Tmall after Xinjiang controversy; an Idaho firm sues the FTC, claiming the agency could take wrongful legal action against it over its use of data; and TikTok's algorithms and content [...]
Secret Talks Between Facebook and Apple Revealed; Unity Turns Down AppLovin Proposal
In today's ExchangeWire news digest: secret talks between Apple and Facebook to "build a business together" revealed; Unity turns down AppLovin's unsolicited purchase offer; and Nexstar to acquire the CW Network. Apple and Facebook secret talks revealed A report from the Wall [...]
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