Google Engineer Claims Chatbot is Sentient; YouTube Lambasted Over Bitcoin Scams
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google suspends an employee who claims a chatbot developed by the company has become sentient; YouTube is criticised [...]
M&C Saatchi Performance's Lavinea Morris on Netflix-Roku, Agencies, and Online Shopping
On this week's MadTech Podcast, Lavinea Morris, Head of Performance, EMEA, joins Mat Broughton and John Still to discuss the rumoured plans for Netflix to buy Roku, advertisers' growing reliance on their agency partners, and the rise of online grocery [...]
ATS London 2022: Changing The Privacy Narrative – Keynote from John Stoneman, TripleLift
On day one of ATS London 2022, John Stoneman, SVP Global Demand at TripleLift, delivered a keynote speech on current perceptions of privacy and first-party data. In this presentation, Stoneman relates findings from recent TripleLift research on media buyers' perceptions of [...]
The Value of SMEs and the Future of Digital Omnichannel: Q&A With Martin Jensen, Nexta
In this exclusive Q&A, Martin Jensen, co-founder and CCO at Nexta, gives his overview of the current digital omnichannel landscape, and discusses the value of SMEs and the importance of helping resolve some of the key challenges they currently face. How [...]
Publicis Groupe Appoints Avatar as Chief Metaverse Officer; FCO Launches Probe into Apple
In today's ExchangeWire news digest: Publicis Groupe appoints a new chief metaverse officer as it steps closer towards Web3; Germany's FCO launches a new antitrust probe into Apple; and Spotify is set to slow its hiring by 25%. Publicis Groupe introduces [...]
The State of Ad Fraud in Mobile and CTV – Q&A with Jalal Nasir, Pixalate
Following ATS London 2022, Jalal Nasir, CEO of Pixalate, discusses the ad supply ecosystem, how prevalent fraud has become in the mobile and CTV programmatic ad space, and what the future of ad fraud detection could look like. How prevalent is [...]
CMA Rules Tech Giants Have Too Much Power Over Phone Market; Apple Unveils New "Passkeys"
In today's ExchangeWire news digest: the UK's Competition and Markets Authority states that Apple and Google possess too much power over the phone market; Apple unveils its new password-alternative, "passkeys"; and YouTube removes some restrictions to masthead ads. CMA report concludes [...]
YouTube Lambasted for Failing to Stop Scams; Google to Pay USD$118m to Settle Gender Discrimination Lawsuit
In today's ExchangeWire news digest: YouTube is criticised for failing to stop Bitcoin scams on the platform; Google agrees to pay out USD$118bn (£95.7m) to settle a gender discrimination lawsuit; and Shopify launches Audiences to help merchants work around Apple's [...]
The Journey of Programmatic TV: Interview with Sean Galligan, Publica
In this exclusive interview ahead of ATS London 2022, Sean Galligan, chief revenue officer of Publica, outlines how programmatic television is evolving, how key challenges within the channel can be resolved, and the role of context in CTV. What challenges exist [...]
Activating Agency Value in the New Service Layer
Ahead of ATS London 2022, Tim Conley, Head of Client Services, Media Agency at IPONWEB, discusses the role that ad tech should play to help agencies succeed in the programmatic landscape of the future. In the past two-and-a-half years, many of [...]
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