Google Engineer Claims AI System is Sentient; China's Tech Giants Flourish as Crackdown Eases
In today's ExchangeWire news digest: a Google engineer is suspended after claiming the company's chatbot system shows signs of sentiency; China's tech sector begins to recover as Beijing's crackdown eases; and Twitter introduces a new procedure for users to report [...]
The Rise of Contextual Targeting in a Cookieless World
On the eve of ATS London 2022, Andy Ashley, global marketing director at SmartFrame, introduces key findings from a recent whitepaper detailing the importance of contextual advertising following the upcoming deprecation of third-party cookies. Third-party cookies are soon to be a [...]
The Power of Prospecting in a Privacy-First Era
Ahead of ATS London 2022, Lucie Pearce, Marketing Manager at Fifty, explains why privacy solutions are paramount, the benefits of focusing on prospecting, how new technologies are changing contextual advertising, and how advertisers’ can future-proof their businesses with a full-funnel [...]
Amazon Targets Smaller Businesses with Local Ads Team; Big Tech Fights to Halt Antitrust Bill
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Amazon establishes a new Local Ads team in a blow to rival Meta; tech companies campaign against a 'self-referencing [...]
Sage + Archer’s Diederick Ubels on Musk’s Twitter Threat, VR Retail, and Fingerprinting
On this week's MadTech Podcast, Diederick Ubels, CEO and co-founder of Sage + Archer, joins Grace Dillon and Ciaran O'Kane to discuss the bot data stand-off between Elon Musk and Twitter, the role of virtual reality in retail, and mobile [...]
How can Brands Unite their Identity Solutions Across Formats?
In the run-up to ATS London 2022, Tim Geenen, managing director, addressability, EU, LiveRamp, details how marketers can distil the current complexity in the identity space. Identity is a major bugbear for marketers at the moment, with constant regulation and tech [...]
Publisher First-Party Data Can Fill the Cookie Void – Q&A with Thomas Baart, Permutive
In this Q&A ahead of ATS London 2022, Thomas Baart, Customer Success Manager at Permutive, discusses the importance of first-party data in a post-cookie world, the value of publishers' first-party data and cohorts, and how the shift towards a privacy-centric [...]
Twitter to Play Ball with Musk’s Demands for Data; IPA Warns Agency Fees to Rise
In today’s ExchangeWire news digest: Twitter agrees to meet Elon Musk’s demands for data concerning its user base; the IPA warns that agency fees will rise as economic growth is set to slump; and the Advertising Association appoints Publicis Groupe [...]
Unifying Campaign Management: Q&A with Chris Grimsey, Clinch
In this exclusive Q&A with ExchangeWire, Chris Grimsey, VP of sales, EMEA, Clinch, discusses how unifying campaign management can resolve key agency challenges following the deprecation of mobile and display identifiers. What are the key challenges hindering agency efficiency, and how [...]
ExchangeWire Industry Review 2022: Moving Away from Legacy Infrastructure
Our industry is in a state of flux. From regulatory oversight, to increased platform privacy functionality, to the proliferation of the walled garden, the entire ecosystem is still trying to get to grips with a rapidly changing media and marketing [...]
Our industry is in a state of flux. From regulatory oversight, to [...]
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