ExchangeWire Industry Review 2022: Moving Away from Legacy Infrastructure
Our industry is in a state of flux. From regulatory oversight, to increased platform privacy functionality, to the proliferation of the walled garden, the entire ecosystem is still trying to get to grips with a rapidly changing media and marketing [...]
Counting Carbon: Why Adland Needs a Shared Standard on How to Calculate CO2 Emissions
Ahead of the environment, social, and governance (ESG) panel at ATS London 2022, Ryan Cochrane, COO at Good-Loop, discusses why industry-wide standards for measuring carbon dioxide emissions are critical in reducing the impact of advertising upon the atmosphere. If you’ve been [...]
Meta Sued over Preteen's Eating Disorder; Stripe President Hits Back at Claims of Unfair Competition
In today's ExchangeWire news digest: Meta faces legal action for Instagram's damaging impact on a preteen's mental health; Stripe co-founder John Collison denies claims the firm operates unfairly; and the EU rules that all smartphones must use USB-C chargers by [...]
Musk Threatens to Scrap Twitter Deal; Apple Workers Prepare for First In-Person Union Election
In today’s ExchangeWire news digest: billionaire Elon Musk threatens to walk away from his planned purchase of Twitter; Apple store workers in Maryland prepare for their first in-person union election; and the UK’s markets watchdog launches a probe into BT [...]
Mindset & Strategy: Unlocking Retail Media Opportunities
Ahead of ATS London 2022, Liz Salway, principal, business consulting, EPAM Continuum, outlines how CPGs can rapidly capitalise upon the upper- and lower-funnel opportunities offered by retail media. I have so much to say on this topic that I had a [...]
Big Tech Fights to Halt Antitrust Bill; Twitter Says Antitrust Waiting Period for Musk Deal has Passed
In today's ExchangeWire news digest: tech companies lobby Congress to block a 'self-preferencing' anitrust bill that could stifle their market power; Twitter states that the waiting period for antitrust investigations into its deal with Elon Musk has now passed; and [...]
Can Contextual Targeting Help Brands to Build Trust with Audiences?
In the wake of challenging global events, Paul Thompson, UK country manager at Seedtag, discusses how context is critical in the industry-wide quest to maximise engagement. Engagement is everything in marketing. Brands and publishers want to know what attracts attention - [...]
Twitter Keeps Durban on Board; ‘Buy Now, Pay Later’ Purchases Soar to USD$120bn
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Twitter acts against shareholders to keep Egon Durban on its board; global 'buy now, pay later' purchases skyrocketed [...]
Future's Dave Randall on the CMA's Google Probe, GDPR, and Social Media's Slump
On this week's episode of the MadTech Podcast, Dave Randall, commercial director at Future plc, joins ExchangeWire's Rachel Smith and Mat Broughton to discuss the CMA's latest investigation into Google's ad tech, the effectiveness of GDPR, and social media stocks' [...]
The Value of Brand-Building in a Fragmented Landscape – Q&A with John Dolan, Broadsign
Following ATS Madrid, John Dolan, VP Global Head of Media Sales at Broadsign, discusses why brand-building is vital in a landscape of increased audience fragmentation, and how DOOH can help advertisers to communicate their message and win audiences' attention in [...]
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