The Perfect Storm for Change: Web 3 and the Future of Programmatic
The internet’s first advert was served in 1994; this banner ad went live on hotwired.com, reading “have you ever clicked your mouse right here? You will”. This campaign spoke to the technological advancements ahead and the highly anticipated and limitless [...]
The internet’s first advert was served in 1994; this banner ad went [...]
The Future of UK Advertising in the Cookieless Era
Our fifteenth edition of The MadTech Podcast Special explores how UK advertising will look as we near a cookieless landscape. In this episode, Sharethrough's Frank Maguire (vice president of insights & strategy) and Richard Ottoy (general manager, EMEA) and OMD UK's [...]
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