In this Q&A written exclusively for ExchangeWire, Carl White, CEO & co-founder of Nano Interactive, discusses identity-free targeting, how it can benefit advertisers and publishers, and what its future could look like in a post-cookie world.   What are the core benefits [...]

In today's ExchangeWire news digest: Disney+ reveals it will not partner with advertisers that clash with its family-friendly brand; China signals towards easing its crackdown on the tech sector; and Google reveals it will offer a no-cost option for its [...]

Following her appearance at ATS Madrid, Permutive's Julie Vuibert discusses why user consent and first-party data will be integral to advertising of the future in this exclusive byline. User consent and first-party data are now valuable commodities in advertising, and publishers [...]

ExchangeWire’s ATS Madrid made a welcome return to the Spanish capital after a two-year hiatus. At a bustling Teatro Amaya in Madrid’s Chamberi district, guests were treated to a packed agenda discussing the latest issues across the media industry. From measurement [...]

In today's ExchangeWire news digest: Google faces legal action for using NHS data without patients' consent; Microsoft boosts employee compensation to retain talent; and Meta announces its plans to test end-to-end encryption for the Quest VR messenger app.   Google faces legal action [...]

In this contributed article written exclusively for ExchangeWire, Marc Fanelli, chief operating officer at Eyeota, discusses how the ad tech industry can go further than simply solving for third-party cookie deprecation. Google’s planned deprecation of third-party cookies has garnered no shortage [...]

In today's ExchangeWire news digest: US politicians implore social media giants to archive content about the Ukraine war; Elon Musk announces his deal to takeover Twitter is "on hold"; and Netflix looks to live-streaming as Switzerland backs "Lex Netflix" funding [...]

In this exclusive article written for ExchangeWire, Charlie Pinkney, business development director at Silverbullet and 4D, discusses how sophisticated computer vision and metadata analysis can be used to unlock contextual video in the post-cookie ecosystem. The clock is ticking. The demise [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Bitcoin's price sinks to as cryptocurrency flounders; NSO Group faces accusations of stonewalling queries about its business operations; [...]