Essence's Aarti Bharadwaj on the AMI Framework, Personalisation, and Analytics Consulting
On this week's MadTech Podcast, Aarti Bharadwaj, Senior Vice President APAC, Client Analytics at Essence, joins ExchangeWire's Grace Dillon and Mat Broughton to discuss the DAA's new AMI framework, personalisation, and consumers paying for an ad-free internet. Bharadwaj also shares [...]
The Future of Publisher Monetisation: Q&A with Shez Iqbal, Criteo
In this Q&A written exclusively for ExchangeWire, Shez Iqbal, Director of Publisher Partnerships, Northern Europe at Criteo, discusses the key challenges facing publishers, the increasing adoption of alternative ID solutions, and how addressability has impacted publishers' monetisation strategies. What are publishers’ main points of focus, [...]
NSO Group Obstructs Questions about 'Lawfulness"; Apple Plans Services Shakeup to Target Streaming & Ads
In today’s ExchangeWire news digest: NSO Group is accused of stonewalling questions about its operations; Apple discusses restructuring Services to focus on streaming and advertising; and Instagram announces trial of NFTs on the platform. Investigation into NSO Group's operations 'stalled' by non-compliance Controversial [...]
Unlocking Addressability in the Post-Cookie World
On the eve of ATS Madrid 2022, Mario Torija, managing director Spain, Index Exchange, outlines how rebuilding consumer trust and industry-wide collaboration can unlock addressability in the post-cookie ecosystem. The journey towards addressability in a post-cookie world won’t necessarily be an [...]
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