Musk & Twitter Board Strike a Deal; UK Ad Spend Marks Record High
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Elon Musk strikes a deal to acquire Twitter for USD$44bn; Google-parent Alphabet reveals disappointing growth for Q1 2022; [...]
In a Fragmented Media World, Digital OOH is Bridging the Gap in Brand-Building Advertising
Ahead of ATS Madrid 2022, Guillermo Garcia, Account Executive EMEA at Broadsign, explains how advertisers can leverage digital out-of-home (DOOH) to combat fragmentation and reach audiences with unified campaigns. Reaching audiences en masse has become increasingly difficult in today’s highly-fragmented media landscape. [...]
Reckitt’s Jai Bulsara on CNN+, In-Game Advertising, and Netflix’s Ad U-Turn
On this week’s episode of TheMadTech Podcast, Jai Bulsara, Head of Digital Media Training at Reckitt, joins ExchangeWire’s Anne-Marie Sheedy and Rachel Smith to discuss the short-lived CNN+, Microsoft's rumoured "private marketplace", and Netflix's AVOD announcement. CNN+ to shut down after [...]
Leaked Facebook Doc Exposes Lack of Control Over User Data; Samsung Posts Soaring Q1 Profits
In today's ExchangeWire news digest: leaked Facebook doc reveals the company's struggle to manage user data in line with privacy legislation; Samsung reports record-breaking profits for Q1 2022; and Berlin-based Taxfix raises USD$220m (£175m) in a Series D funding round. Leaked doc [...]
Alphabet’s Growth Slows as YouTube Battles Competition; EU Cautions Twitter on Content Laws
In today's ExchangeWire news digest: Alphabet reports slower growth than anticipated as YouTube struggles against competition; the EU warns Twitter must follow content moderation laws as a new Digital Services Act is agreed; and GroupM announces a series of mergers [...]
ATS Madrid 2022: A New Era for Advertising
ATS Madrid is a little under a month away. After a Covid-enforced hiatus, May 11th 2022 sees ATS return to the Spanish capital for the first time since 2019. The pandemic hasn't slowed the pace of growth and maturity in the [...]
Musk to Buy Twitter for USD$44bn; Mizuho ‘Unconcerned’ Despite SoftBank Sell-Offs
In today’s ExchangeWire news digest: Twitter accepts Elon Musk’s USD$44bn (£34bn) offer to buy the company; SoftBank lender Mizuho’s chief executive assures he is “totally unconcerned” about the company’s financial health; and APEC’s Cross-Border Privacy Rules Forum (Global CBPR Forum) [...]
SmartFrame’s Gregor Smith on Third-Party Cookie Alternatives and the Attention Economy
In this latest VoxPop, SmartFrame's head of global advertising sales Gregor Smith joins ExchangeWire to discuss alternatives the ad tech industry can adopt as third-party cookies deprecate and the shifting attention economy. Smith uncovers: - How the deprecation of third-party cookies has opened [...]
Twitter & Musk Meet to Discuss Takeover Offer; Private Equity Firms Eye Ubisoft for Purchase
In today’s ExchangeWire news digest: Twitter meets with Elon Musk to discuss his buyout offer; a report from Bloomberg taps Ubisoft as the latest game studio to be acquired by a private equity firm; and fintech start-up Zenda raises USD$9.4m [...]
RevOps Barometer H1 2022: What the Industry is Saying
Running since 2019, the Colab Consulting Rev Ops Barometer monitors the needs, concerns and priorities of revenue and advertising operations teams across the globe. Aimed at giving a voice to an important group of specialists in an underrepresented facet of the [...]
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