Brits Cancel 1.5 million Streaming Subscriptions; Netflix Looks to Ads as Audience Plummets
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: British households cancel 1.5 million streaming accounts in Q1 2022; Netflix turns to advertisers as its audience plummets; and [...]
Omnicom's Laura Collins on Delivery App Ads, Quartz’s Paywall Removal, and Data Ownership
On this week’s episode of TheMadTech Podcast, Laura Collins, Digital Performance Director at Omnicom Media Group, joins ExchangeWire’s John Still and Rachel Smith to discuss Zapp's launch of an advertising platform, Quartz's decision to drop their paywall, and publishers' determination [...]
It’s Time for Marketers to Embrace Digital Dexterity
In this exclusive byline, Matt White, vice president at Quantcast EMEA, explains why marketers should diversify their media mix and focus more keenly on the open internet. They say there are decades where nothing happens, and weeks where decades happen. Just [...]
YouTube Terminates Hong Kong’s Only Leadership Candidate’s Channel; Amazon Faces Backlash over Charity Work Scheme
In today's ExchangeWire news digest: YouTube shuts down Hong Kong's sole leadership candidate's channel; Amazon is accused of using its charity work scheme to mask worker injuries; and DuckDuckGo denies claims it is 'purging' search ending results for piracy sites. YouTube [...]
Sharethrough's Recently Appointed GM, EMEA Richard Ottoy on SPO
In this latest episode of TraderTalk TV, Richard Ottoy, newly appointed GM, EMEA at Sharethrough, joins ExchangeWire’s Lindsay Rowntree to discuss the growth of supply path optimisation (SPO) in recent years. In this session, Ottoy and Rowntree discuss: - How SPO originated in [...]
Brico Dépôt Campaign with Taptap Digital and JCDecaux Advances Digitalisation of OOH Media
Ahead of ATS Madrid 2022, Taptap Digital's Emma Gold writes about how programmatic DOOH was successfully leveraged by Brico Dépôt Iberia, and how Taptap's Sonata Location Intelligence helped the company choose the right screens to reach their target audience. Brico Dépôt [...]
Netflix Looks to Ads as Subscriptions Fall; Meta Clashes with Payment Partners in Brazil
In today’s ExchangeWire news digest: Netflix turns to ads as subscriptions dwindle; Meta's plans to launch WhatsApp payments in Brazil face resistance in the country; and Just Eat Takeaway announces plans to explore the sale of Grubhub. Netflix explores an ad-supported alternative [...]
Industry Review 2022: Moving Away from Legacy Infrastructure
Our industry is in a state of flux. From regulatory oversight, to increased platform privacy functionality, to the proliferation of the walled garden, the entire ecosystem is still trying to get to grips with a rapidly changing media and marketing [...]
Britons Cancel 1.5m Streaming Subscriptions; US Court Deems Data Scraping Legal
In today’s ExchangeWire news digest: research from Kantar reveals British households have cancelled 1.5 million streaming subscriptions; the US Ninth Circuit of Appeals rules data scraping legal; and DiDi Global sees shares plummet as it plans to delist in the [...]
Google Removes Apps Harvesting User Data; Big Tech to Lose Billions due to Apple's Privacy Changes
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google removes apps harvesting user data from its Play Store; Apple's privacy changes to cost Big Tech billions; Time [...]
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