Xandr's Thomas Jones on How ID and Creative Differ In The Broadcasting Automation Channel
In this latest episode of TraderTalk TV, Thomas Jones, Solutions Engineer at Xandr, joins ExchangeWire’s Ciaran O’Kane to discuss how ID and creative differ in the broadcasting automation channel. In this session, Jones and O’Kane discuss: - The heavily regulated broadcasting environment - [...]
India Bans 22 YouTube Channels Over Disinformation; Twitter Appoints Elon Musk to Board
In today’s ExchangeWire news digest: the Indian government bans 22 YouTube channels for posting disinformation; Twitter appoints billionaire Elon Musk to its board of directors; and one-click payment start-up Fast to shut down all operations. India bans 22 YouTube channels over alleged [...]
The Future of Contextual Targeting
The deprecation of third-party cookies affects all aspects of programmatic ad buying as we have known it – personalisation, audience targeting, tracking and measurement, frequency capping, and more. As such, the advertising world has had to rapidly adapt. Whilst some [...]
The deprecation of third-party cookies affects all aspects of programmatic ad buying [...]
Elon Musk Becomes Twitter's Largest Stakeholder; UK Government Outlines Bid to Become 'Global Hub' for Crypto
In today’s ExchangeWire news digest: billionaire Elon Musk has increased his shares in Twitter to become the platform's largest stakeholder; the UK government has revealed plans to become a 'global hub' for the crypto industry; and Barcelona-based start-up Amenitiz has raised USD $30m (£22.8m) [...]
How Marketers Can Adapt to a Post-Cookie World with OneTrust’s Alex Cash
In this exclusive Vox Pop, Alex Cash, Director of Strategy, OneTrust, chats with ExchangeWire's CEO Ciaran O’Kane about how marketers can get ahead of a cookieless world. In this session, they discuss: - The challenges that marketers face with the shift to [...]
US Officials Probe Activision Blizzard’s Brunch; Amazon Sellers Report an “Unfair” Marketplace
In today’s ExchangeWire news digest: Officials at the US Department of Justice and Securities and Exchange Commission are probing a meeting between Activision Blizzard’s CEO Bobby Kotick and Alexander von Furstenberg; a report conducted by the Institute for Local Self-Reliance [...]
Digital Markets Act Proposed to Tame Big Tech; Yandex Spark Concerns over Data sent to Russia
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: European lawmakers propose the Digital Markets Act to tackle antitrust behaviour in Big Tech; Russia's search engine, Yandex, [...]
Thomson Reuters' Osita Osadebe on The Digital Markets Act; Apple; and Buzzfeed News
On this week’s episode of TheMadTech Podcast, Reuters’ Programmatic Lead Osita Osadebe joins ExchangeWire’s Anne-Marie Sheedy and Mat Broughton to discuss the potential impact of the EU’s DMA legislation. They also get to the core of Apple’s latest privacy measures, [...]
Meta "Orchestrate" Campaign Against TikTok; Russian Hackers Set Their Eyes on NATO
In today's ExchangeWire news digest: Meta have hired an agency to allegedly sabotage rival TikTok according to The Washington Post; Russian government-backed hackers attempt to breach networks of NATO; and SoftBank's founder Masayoshi Son warns executives to slow down future investments. Meta hire [...]
Boots’ Ollie Shayer on Retailer Opportunities & Challenges in Retail Media
In the second exclusive VoxPop as part of the ExchangeWire RetailMediaHub, in association with PubMatic, Ollie Shayer, director omnichannel media and planning at Boots UK and ROI outlines key retailer opportunities and challenges in retail media. During this session, Shayer details: - [...]
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