In today’s ExchangeWire news digest: billionaire Elon Musk threatens to walk away from his planned purchase of Twitter; Apple store workers in Maryland prepare for their first in-person union election; and the UK’s markets watchdog launches a probe into BT [...]

Ahead of ATS London 2022, Liz Salway, principal, business consulting, EPAM Continuum, outlines how CPGs can rapidly capitalise upon the upper- and lower-funnel opportunities offered by retail media. I have so much to say on this topic that I had a [...]

In today's ExchangeWire news digest: tech companies lobby Congress to block a 'self-preferencing' anitrust bill that could stifle their market power; Twitter states that the waiting period for antitrust investigations into its deal with Elon Musk has now passed; and [...]

In the wake of challenging global events, Paul Thompson, UK country manager at Seedtag, discusses how context is critical in the industry-wide quest to maximise engagement. Engagement is everything in marketing. Brands and publishers want to know what attracts attention - [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Twitter acts against shareholders to keep Egon Durban on its board; global 'buy now, pay later' purchases skyrocketed [...]

Following ATS Madrid, John Dolan, VP Global Head of Media Sales at Broadsign, discusses why brand-building is vital in a landscape of increased audience fragmentation, and how DOOH can help advertisers to communicate their message and win audiences' attention in [...]

In today's ExchangeWire news digest: Qualcomm reveals it is considering working with partners to purchase SoftBank's Arm; Software company Salesforce reports leaping profits for Q1 2022; and Egyptian start-up SWVL announces brutal cutbacks to its workforce.   Qualcomm contemplates partnering with rivals [...]

In today's ExchangeWire news digest: UK regulator Ofcom urges tech companies to do more to protect women online; the US Supreme Court blocks a Texas law limiting social media companies' ability to moderate content; and Sweden's Trustly acquires UK-based competitor [...]

Ahead of ATS London 2022, Sophie Lee, sales director at Quantcast, discusses how a comprehensive approach to data in the nebulous post-cookie ecosystem and building trusted relationships with consumers should form the crux of marketing efforts. Whether we’re talking about first-party, [...]