×
  • Solving UK Marketing Challenges with AI

    Digital marketing needs fresh thinking in a category that is critical to its future — how we decide who sees an ad and when. The challenge, of course, increases with scale: as programmatic media markets grow and as advertisers rely [...]

  • TikTok Shelves Ecommerce Expansion into Europe & US; British Army Investigates Hacked Accounts

    In today's ExchangeWire news digest: TikTok pauses plans to extend its live ecommerce function to Europe and the US; the British Army says it will investigate after its Twitter and YouTube accounts were hacked; and NBCUniversal announces record upfront ad [...]

  • Turning Cookie Panic into Positivity: Interview with John Stoneman - Triplelift

    At ExchangeWire’s ATS London 2022, John Stoneman, global head of demand at TripleLift, addressed why the programmatic ecosystem must alter the narrative around change as it prepares for third-party cookie deprecation. In this interview, drawing on insights from TripleLift’s International [...]

  • The cookieless future: a new era for privacy?

    With Google set to end the use of third-party cookies by 2023, ad tech is bracing itself for a sea change. But what will this mean for the industry? Rather than a crisis, does the shift away from third-party data [...]

  • Amazon Scores Rights to Livestream European Champions League in UK; Meta Rolls Out NFTs on Facebook

    In today's ExchangeWire news digest: Amazon strikes a three-year deal to broadcast live European Champions League games in the UK; Meta rolls out digital collectibles on Facebook with a small group of US creators; and Klarna's valuation crashes to its [...]

  • Apple & Android Phones Targeted by Italian Spyware; Ads for Disproven Cancer Care Rife on Meta Platforms

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Smartphones in Italy and Kazakhstan hacked by Italian spyware; Meta platforms inundate users with ads for discredited cancer [...]

  • ATS London 2022: what went down

    ExchangeWire’s ATS conference returned to London on 14th and 15th June, bringing together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations and fireside chats, not to mention a world-famous after-party. If you [...]

  • Equativ at Cannes Lions - Publishers 2.0

    Following their recent ExchangeWire Research project, The Rise of the Independents, Equativ (formerly Smart) hosted a panel discussion in Cannes, looking at the best strategies and technology for publishers to navigate the walled-garden world.  Vocento's Maylis Chevalier, Dexerto's Sophie Toth, and M Publicité's [...]

  • Equativ at Cannes Lions - Publishers 2.0

    Following their recent ExchangeWire Research project, The Rise of the Independents, Equativ (formerly Smart) hosted a panel discussion in Cannes, looking at the best strategies and technology for publishers to navigate the walled-garden world.  Vocento's Maylis Chevalier, Dexerto's Sophie Toth, and M Publicité's [...]

  • ATS London 2022 – Fostering Industry Collaboration, with ISBA, WFA & AOP

    The marketing and advertising industry started 2022 with enthusiasm and optimism for the opportunities that lie ahead, including continued growth in global digitisation; increasing opportunities for post pandemic marketing; and more volume and diversity of investment in technology innovation. But [...]