Creative: The Forgotten Marketing Fundamental
Our fourteenth edition of The MadTech Podcast Special explores the role of creative within the marketing industry. In this episode, Oli Marlow Thomas, founder and CEO, Ad-Lib Digital, and Alex Robertson, head of marketing, Etihad Airways, joins ExchangeWire’s Lindsay Rowntree to [...]
Google to Limit Data Tracking on Android Apps; Amazon & Visa Settle Credit Card Fee Dispute
In today's ExchangeWire news digest: Google extends plans to limit data tracking to apps on Android-based smartphones; Amazon reaches a global truce with Visa over credit card fees; and Spotify purchases Podsights and Chartable in double acquisition. Google to limit data [...]
Regital's Paul Barnard on Breaking Away from the Cookie
In this latest episode of TraderTalk TV, Paul Barnard, Managing Director, Regital, joins ExchangeWire’s Lindsay Rowntree to explore the post-cookie environment. In this session, Barnard and Rowntree discuss: - Regital’s response to the impending demise of the third-party cookie; - How the business [...]
WNS Global Services' Brian Burchfield on an Introduction to Retail Media
In this exclusive VoxPop as part of the ExchangeWire RetailMediaHub, in association with PubMatic, Brian Burchfield, SVP of sales at WNS Global Services, introduces retail media and discusses its importance for retailers in discussion with Lindsay Rowntree. During this session, Burchfield [...]
China Progress in the Metaverse Space; The Trade Desk Confront Google
In today's ExchangeWire news digest: China’s Metaverse Industry Committee have admitted 17 new firms; The Trade Desk announce OpenPath as a new tool to compete with Google's ad business; and Jio Platforms invest USD$200m (~£147.4m) into Glance's software. China's metaverse group [...]
Meta Sued Over Facebook Facial Recognition System; EPC Complaint Targets Google Ad Tech
In today's ExchangeWire news digest: Meta faces legal action over claims Facebook's facial recognition system collected data without consent; the EPC targets Google's ad tech in new antitrust complaint; and TikTok expands their team of content moderators in Europe to tackle harmful content. Meta sued in [...]
SoftBank Face Third Conflict With Allen Wu; The CMA to Babysit Google's Privacy Sandbox
In today's ExchangeWire news digest: SoftBank are facing a third legal fight with the head of their Chinese joint venture, Allen Wu; the CMA will oversee the development of Google's Privacy Sandbox after legally binding commitments were agreed; and a [...]
Amazon’s Stock Skyrockets; Facebook Threatens to Leave Europe if Data-Sharing with US Ends
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Amazon’s stock reaches best single-day gain in 7 years; Facebook makes - and then downplays - threats to [...]
Fifty's Simon Eaton on Google Topics; Sony; and Meta
On this week’s episode of TheMadTech Podcast, Simon Eaton, managing director, UK, Fifty, joins ExchangeWire’s Grace Dillon and Lindsay Rowntree to discuss the latest news in media, marketing, and commerce. This week they cover: - Google has announced plans to develop an [...]
Microsoft Pledges to Play Fair to Secure Activision Deal; TikTok Doubles Ad Spend
In today's ExchangeWire news digest: Microsoft pledges to play fair to secure USD $75bn (£55bn) Activision deal; AdTech consolidation reaches 29%, as TikTok doubles ad spend; and IDG Comms purchases Selling Simplified. Microsoft Promises to Play Fair to Secure Activision Deal Microsoft has pledged open [...]
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