Retail media is the biggest ‘green field' space in digital advertising. Online retailers and marketplaces are going to be the biggest beneficiaries, as trade budgets migrate online.  Amazon remains the alpha walled garden, making USD$40bn in revenue from serving product ads [...]

Ahead of ATS Madrid 2022, Airey Baringer, senior director, product management, privacy at TripleLift, outlines how, much like IT versus the millennium bug, the digital advertising industry is successfully preparing itself for the deprecation of third-party cookies. The cookie apocalypse is [...]

Ahead of ATS Madrid 2022, Julie Vuibert, Senior Customer Success Manager at Permutive, discusses how advertisers can adapt to the deprecation of third-party cookies, the role of consented data in the post-cookie landscape, and the benefits of cohort-based targeting.    How prepared do you believe advertisers [...]

In today's ExchangeWire news digest: the UK abandons plans to empower a new tech regulator; Paramount+ records a surge of 6.8 million subscribers in Q1 2022; and Elon Musk outlines plans to take Twitter public to potential investors.   UK government abandons [...]

Retail media is a highly exciting and rapidly-growing global phenomenon. However, while it has been embraced by retailers, platforms, and marketers on a worldwide basis, there are sharp contrasts and clear similarities in how retail media is evolving on both [...]

In today's ExchangeWire news digest; the European Commission has accused Apple of stifling competitors of Apple Pay; Spain's prime minister and minister of defence fall victim to Pegasus spyware; and location data from millions of Grindr users has been sold [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Elon Musk strikes a deal to acquire Twitter for USD$44bn; Google-parent Alphabet reveals disappointing growth for Q1 2022; [...]

Ahead of ATS Madrid 2022, Guillermo Garcia, Account Executive EMEA at Broadsign, explains how advertisers can leverage digital out-of-home (DOOH) to combat fragmentation and reach audiences with unified campaigns.  Reaching audiences en masse has become increasingly difficult in today’s highly-fragmented media landscape. [...]

In today's ExchangeWire news digest: leaked Facebook doc reveals the company's struggle to manage user data in line with privacy legislation; Samsung reports record-breaking profits for Q1 2022; and Berlin-based Taxfix raises USD$220m (£175m) in a Series D funding round.   Leaked doc [...]