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  • Sony Follow in Microsoft's Footsteps; The Crypto Market Sees New Investment

    News

    footprints

    In today's ExchangeWire news digest: Sony have announced they will buy Bungie in a deal worth USD$3.6bn (~£2.7bn); FTX raise USD$400m (~£296.4m) in new investment supported by SoftBank and Ontario Teachers’ Pension Plan; and the Q-commerce market sees rapid expansion [...]

  • French Court Upholds Google Privacy Fine; Video Game Sector Expected to Soar

    News

    In today's ExchangeWire news digest: A French court upholds a €100m (~£74.5m) fine against Google for failing to obtain user consent before the deposit of cookies; the video game sector is estimated to reach a new high this year of [...]

  • Huobi Global Launch Metaverse Fund; Google Track User Locations

    News

    metaverse

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Huobi Global have launched their Lunar New Year campaign to encourage the development of the metaverse; Attorney General [...]

  • Assembly's Femi Taiwo on Google-Facebook; GDPR; and Microsoft's Gaming Acquisition

    Podcast

    Assembly's Femi Taiwo on Google-Facebook; GDPR; and Microsoft's Gaming Acquisition

    On this week’s episode of TheMadTech Podcast, Assembly’s head of consultancy, Europe, Femi Taiwo, joins ExchangeWire's Grace Dillon and Rachel Smith to discuss the latest news in media, marketing, and commerce.   This week they cover: - The CEO of Google and their [...]

  • Meta's Payment System Falls Apart; The European Commission Propose Digital Rights

    News

    obstacle

    In today's ExchangeWire news digest: The Diem Association are allegedly selling their technology to Silvergate Capital Corp; The European Commission has set out to ensure that the digital world is safe for users by proposing a set of principles; and [...]

  • Yahoo's Simon Halstead on Next Generation Audiences and Context

    Trader Talk

    Yahoo's Simon Halstead on Next Generation Audiences and Context

    In this latest episode of TraderTalk TV, Simon Halstead, vice president, exchange and supply international, Yahoo, joins ExchangeWire’s Lindsay Rowntree to explore their Next Generation Audiences platform, and the role that context will play when defining the future audience.   In this [...]

  • Google Scrapping FLoC Amid Privacy Concerns; Shein Rejuvinating IPO Plans

    News

    lightbulb smashing

    In today's ExchangeWire news digest: Google scrap plans to launch FLoC, alternatively promoting a new cookie replacement Topics; Shein are reportedly reviving plans to go public after abandoning initial developments last year; and Koji have raised USD$20m (~£14.8m) in a [...]

  • The Future Landscape of Advertising and Programmatic

    News

    In this Q&A with ExchangeWire, Wayne Blodwell, founder & CEO of TPA Digital (formerly The Programmatic Advisory), and Dan Larden, TPA Digital's head of UK, discuss the decisions behind their rebrand, and the impact of programmatic on advertising.    What were the main drivers [...]

  • Is Your DCO Campaign Stuck in First Gear?

    News

    Gear

    In this contributed article written exclusively for ExchangeWire, the team at Crimtan discusses how dynamic creative optimisation (DCO) can be used to maximise sales, key mistakes marketers make when employing DCO ads, and how they can continue to be used [...]

  • Predictions 2022: Ad Fraud

    News

    In the sixteenth article in ExchangeWire's 2022 Predictions Series, experts assess the current impact of ad fraud, and how the industry must react to protect agencies and buyers alike.   Companies that don’t actively fight against fraud will start to be seen [...]

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