Silverbullet’s Ben Chivers on How The Service Layer Helps Brands Prepare for a Cookieless Future
In this latest Vox Pop, Silverbullet's COO Ben Chivers joins ExchangeWire to discuss how the service layer can help brands prepare for a cookieless future. Chivers uncovers: - The role that context and first-party data will play in a cookieless world - How [...]
Scibids' Harriet Cunningham on AI Regulation; Google’s Privacy Sandbox; and Attention Metrics
On this week’s episode of TheMadTech Podcast, Scibids’ UK Sales Director Harriet Cunningham joins ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the impact of tighter AI restrictions. They also uncover the concerns that still remain over Google’s Privacy Sandbox, [...]
Meta Ventures into Virtual Currency with "Zuck Bucks"; Sky Mavis Raises $150m Following DeFi Hack
In today’s ExchangeWire news digest: Meta ventures into virtual currency with the development of "Zuck Bucks" and NFTs; Sky Mavis raises USD$150m (£114.7m) just weeks after losing USD$615m (£469m) to crypto hackers; and JD.com founder, Richard Liu, steps down as its chief executive. Meta explores [...]
The Future of Contextual Targeting
The deprecation of third-party cookies affects all aspects of programmatic ad buying as we have known it – personalisation, audience targeting, tracking and measurement, frequency capping, and more. As such, the advertising world has had to rapidly adapt. Whilst some [...]
The deprecation of third-party cookies affects all aspects of programmatic ad buying [...]
Elon Musk Becomes Twitter's Largest Stakeholder; UK Government Outlines Bid to Become 'Global Hub' for Crypto
In today’s ExchangeWire news digest: billionaire Elon Musk has increased his shares in Twitter to become the platform's largest stakeholder; the UK government has revealed plans to become a 'global hub' for the crypto industry; and Barcelona-based start-up Amenitiz has raised USD $30m (£22.8m) [...]
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