The Stack: Latest Ad Tech Partnerships; Bad News for Streaming Giants
This week on The Stack: Latest Ad Tech Partnerships; Bad News for Streaming Giants; Today’s MadTech Daily episode This week, Netflix tightened its ties with the ad tech industry. It announced new partnerships with Snowflake, LiveRamp and Infosum with the goal [...]
How Do We Ensure The Future Of Digital News Funding?
In light of recent revelations around the funding of digital news content, alongside yet more damaging industry stories on brand safety, ExchangeWire research lead Mat Broughton discusses what more can be done to fund impartial trusted news content in this [...]
Chrome Data Collection Lawsuit Revived; OpenAI Strikes Deal with Condé Nast; YouTube Expands Shopify Partnership
On today’s news digest: Chrome Data Collection Lawsuit Revived; OpenAI Strikes Deal with Condé Nast; YouTube Expands Shopify Partnership Google is navigating stormy seas at the moment. It was dealt a significant blow a couple of weeks ago, when US District [...]
OMD's Mike Murray on the Evolution of Programmatic
Programmatic veteran Mike Murray, Head of Programmatic at OMD EMEA, joins John Still in the ExchangeWire office to discuss the evolution of programmatic advertising, and the skills needed on the buy sides and sell sides. Tune in as Mike expands [...]
Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4’s Social Streaming Sees Staggering Growth
On today’s news digest: Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4’s Social Streaming Sees Staggering Growth Netflix is tightening its ties to ad tech, forging new partnerships to enhance advertisers’ measurement capabilities [...]
X Ad Revenue Down 24%; Judge Blocks Disney, Fox and Warner Bros Discovery Planned Bundle on Antitrust Grounds
On today’s news digest: X Ad Revenue Down 24%; Judge Blocks Disney, Fox and Warner Bros Discovery Planned Bundle on Antitrust Grounds; Amazon Considers Creating Separate App for Amazon Pay in India It won’t come as a shock to anyone that [...]
Google Expands AI Overviews to More Regions; Paramount to Cut 15% of Workforce; AltStore Launches on iOS for EU Users
On today’s news digest: Google Expands AI Overviews to More Regions; Paramount to Cut 15% of Workforce; AltStore Launches on iOS for EU Users As most will likely have seen, the AI Overview feature has been added for UK users of [...]
Performics’ Thiago Correa on Apple’s Revised DMA Compliance Plan, Amazon’s Social Commerce Deals and TikTok Solidifying Links to Gaming
In this MadTech podcast episode, ExchangeWire CRO Anne-Marie Sheedy is joined by COO Lindsay Rowntree and Thiago Correa, H&M Lead at Performics, to explore the latest in media, marketing and tech. They discuss Apple’s revised DMA compliance plan, Amazon’s latest social [...]
The Stack: OOH Sector and BBC Break Records; AI Use Surges
This week on The Stack: OOH Sector and BBC Break Records; AI Use Surges; Today’s MadTech Daily Podcast episode Records were broken in ad tech this week, starting with the BBC setting its new streaming record. Thanks to its coverage of [...]
Pigs, Surgeons, Patients: Reasons for Optimism in Data-Driven Marketing
In this contributed article, Jack Newman, partner - data and technology, Kinesso, outlines reasons for optimism for data-driven marketing in the wake of Google's stay of execution upon the third-party cookie. "A Pig, a surgeon and a patient walk into a [...]
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