What Do 9,000 Brand Lift Studies Teach Us About Attention and Memory?
In this ATS London session, Lumen's Mike Follett and an expert panel share their thoughts on Havas's recent study with Lumen and Brand Metrics. The panel discuss: • Why performance marketing alone can’t build a brand • The findings from Lumen’s [...]
Is In-housing Your Retail Media Ad Tech the Path to Success?
Outdated ad tech won't sustain retail media growth. Advertisers now need sophisticated tools, unique ad formats, and targeted audiences to drive ROI, ROAS, and incrementality. In this ATS London session, Kevel's Neil Cameron, Catalina Salazar of Wolt, Verkstedt's Nana Lohmans [...]
Sky Betting and Gaming Caught in Cookie Chaos; TikTok Takes On the US; IAB’s New Retail Media Standards
Today’s news: Sky Betting and Gaming Caught in Cookie Chaos; TikTok Takes On the US; IAB’s New Retail Media Standards Bonne Terre Limited – trading as Sky Betting and Gaming – has been issued with a reprimand from the Information Commissioner’s [...]
How First-Party Data Is a Force for Reach and Scale
In this feature, Rob McLaughlin, founder of AUDIENCES, discusses the importance of interoperability when harnessing first-party data. Advertisers are finding explosive reach and scale by bringing first-party data into the planning and activation of media across the plan. Programmatic is seeing [...]
ATS London 2024: How to Unleash the Full Potential of CTV
CTV presents huge opportunities to reach valuable audiences, but are marketers taking full advantage? In an exciting presentation from ATS London 2024, MiQ's Global Chief Strategy Officer, John Goulding, and Zuzanna Gierlinska, UK Chief Commercial Officer, delve into the new [...]
What it Means to be an SSP in 2024: Andrew Casale at ATS London
In a headline session from ATS London 2024, Index Exchange CEO Andrew Casale joins Ciarán O'Kane on stage. In this session, Casale dives into being an SSP in 2024, the current trends, drivers, challenges and opportunities. Casale covers curation and [...]
Because Advertising Matters: Jeff Green at ATS London 2024
In one of the most highly-anticipated sessions of the year, The Trade Desk CEO, Jeff Green, joined Ciarán O'Kane on stage at ATS London. "The best of the internet is in the open internet" Jeff Green, The Trade Desk In this session, Green [...]
ITV Launches Discount Finding Extension; UK to Ban Junk Food Ads Online; The Hague Bans Fossil Fuel Ads
Today’s news: ITV Launches Discount Finding Extension; UK to Ban Junk Food Ads; The Hague Bans Fossil Fuel Ads ITV has launched ITV Kerching, a new customer-facing affiliate marketing brand which aims to save online shoppers money. It’s a browser extension, [...]
Apple Allows Alternative App Stores on iPad in EU; Spotify Strives to Grow Video Catalogue; OpenAI Launches New Model
Today’s news: Apple Allows Alternative App Stores in EU; Spotify Strives to Grow Video Catalogue; OpenAI Launches New Model Thanks to the Digital Markets Act, Apple will be allowing third-party app stores on iPads within the EU from today (16th September). [...]
Google v DoJ: Week One Court Report
The ‘trial of the century’ for ad tech is underway. We’ll be wrapping up the events from the courtroom every Friday until the trial ends. As the Google v DoJ trial unfolds, Google’s alleged monopolistic control over the ad market is [...]
Popular Tradertalks
Latest Posts
-
US Senators Urge Biden to Extend TikTok Ban Date; Perplexity’s Value Triples -
The Stack: UK Gov Addresses Developers’ AI Training Rights and Introduces New Online Safety Regulations for Big Tech -
Lloyds Ad Banned for Greenwashing; Netflix Fined over Customer Data; Temu Named UK's Most Downloaded iPhone App -
2025 Predictions: Contextual Advertising -
AI Overload: Are We Spending Wisely on Artificial Intelligence?
Follow ExchangeWire