How Marketers Can Adapt to a Post-Cookie World with OneTrust’s Alex Cash
In this exclusive Vox Pop, Alex Cash, Director of Strategy, OneTrust, chats with ExchangeWire's CEO Ciaran O’Kane about how marketers can get ahead of a cookieless world. In this session, they discuss: - The challenges that marketers face with the shift to [...]
Thomson Reuters' Osita Osadebe on The Digital Markets Act; Apple; and Buzzfeed News
On this week’s episode of TheMadTech Podcast, Reuters’ Programmatic Lead Osita Osadebe joins ExchangeWire’s Anne-Marie Sheedy and Mat Broughton to discuss the potential impact of the EU’s DMA legislation. They also get to the core of Apple’s latest privacy measures, [...]
Meta "Orchestrate" Campaign Against TikTok; Russian Hackers Set Their Eyes on NATO
In today's ExchangeWire news digest: Meta have hired an agency to allegedly sabotage rival TikTok according to The Washington Post; Russian government-backed hackers attempt to breach networks of NATO; and SoftBank's founder Masayoshi Son warns executives to slow down future investments. Meta hire [...]
Boots’ Ollie Shayer on Retailer Opportunities & Challenges in Retail Media
In the second exclusive VoxPop as part of the ExchangeWire RetailMediaHub, in association with PubMatic, Ollie Shayer, director omnichannel media and planning at Boots UK and ROI outlines key retailer opportunities and challenges in retail media. During this session, Shayer details: - [...]
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