OpenX Receive Hefty Fine After Child Data Collection; Reddit Begin the IPO Process
In today’s ExchangeWire news digest: OpenX agree to pay a USD$2m (£1.5m) after illegally collecting child data without parental consent; Reddit have begun the process of going public; and La Belle Vie have raised €25m (£19.5m). OpenX fined USD$2m (£1.5m) after [...]
Professionals Flustered over Log4j Vulnerability; Meta’s Review Board Intervenes to Control Misinformation
In today’s ExchangeWire news digest: A previously undetected vulnerability in Log4j has allowed hackers to access sensitive data; The Oversight Board have stepped in to remove unsupported content regarding war-stricken Ethiopia; and abillion have raised USD$10m (£7.5m) to tap into [...]
Predictions 2022: SPO - Bolstering Transparency
In the sixth article in the ExchangeWire 2022 Predictions Series, experts from across the advertising and marketing technology industries examine what work has been done over the last few years to bolster transparency across the programmatic ecosystem via supply path [...]
The Future of Programmatic will be Curated
The world of digital advertising has changed dramatically in the last decade. Not so long ago, deals were done with telephone calls, shaken hands, and manual insertion orders. But, with the advent of programmatic advertising and RTB, the supply chain connecting [...]
The world of digital advertising has changed dramatically in the last decade. Not [...]
Big Tech to be held Accountable for Ads; Meta Acquire Name from Meta Financial
In today’s ExchangeWire news digest: UK lawmakers urge that big tech be punished for illegal advertisements on their platforms; Meta acquire the trademark assets to Meta Financial Group in a USD$60m (£42.3m) deal; and commerce startup Whym raised USD$4.3m (£3.2m) [...]
Predictions 2022: The MadTech Middleware
In the fifth article in ExchangeWire's 2022 predictions series, industry experts predict what next year looks like for the MadTech Middleware. The MadTech Middleware, as defined by ExchangeWire CEO Ciaran O'Kane, enables technology for use by the service layer in [...]
SenseTime Forced to Postpone IPO; India Hoping for Gaming Regulations for Children
In today's daily news digest from ExchangeWire: SenseTime are forced to postpone their IPO; IndiaTech are hoping for stricter gaming regulations for children; and Anakin have raised USD$2m (£1.5m) in Seed funding. SenseTime forced to postpone IPO Chinese AI startup, SenseTime Group, [...]
The FTC Sues to Block Nvidia’s Merger; New Study Shows Non-Consensual Tracking
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: The FTC have sued to block Nvidia's acquisition of Arm; a new report published by Ebiquity shows that websites [...]
Charlotte Williams on TikTok, Tesco’s Media Insights, and Livestream Commerce
On this week’s episode of TheMadTech Podcast, Charlotte Williams, content marketing consultant, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss the latest news in media, marketing, and commerce. This week they cover: - Content creators on TikTok say that they’re being [...]
Instagram's Adam Mosseri Questioned over Child Safety Measures; Amazon Fined USD$1.3bn by AGCM
In today's daily news digest from ExchangeWire: Head of Instagram, Adam Mosseri, testified before Congress about child safety protocols; the Italian antitrust regulators fine Amazon USD$1.3bn (£986.3m) for causing harm to competition; and YouTube and Roku have announced a multi-year [...]
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