Meta Directed to Sell Giphy; WPP Acquires Cloud Commerce Group
In today's daily news digest from ExchangeWire: Meta directed to sell Giphy; WPP acquires Cloud Commerce Group; and Yassir raises USD$30m (£22m) for North African super-app. Meta directed to sell Giphy Meta, formerly known as Facebook, has been directed by the UK [...]
'Easy' Default Passwords Banned Under UK's PSTI; UK Publishers Pursue Citation Standard
In today's ExchangeWire news digest: the UK government introduce the PSTI to improve the security of Internet of Things devices; UK publishers back a new protocol designed to resolve instances where their original content has been used without citation; and [...]
Google Agree to CMA Supervision; Meta's Acquisition to be Stripped
In today’s ExchangeWire news digest: Google agree to have their Privacy Sandbox proposal monitored by the CMA; Meta's acquisition of Giphy could be revoked after investigation; and Weibo launch a global offering. Google agree to CMA monitoring on Privacy Sandbox Google have, [...]
ATS London 2021: The Return of Context - Was it Always Better than Cookie-Based Targeting?
In this ATS London 2021 panel moderated by ExchangeWire's Lindsay Rowntree, Fiona Davis, Captify; Robert Bradley, CNN International Commercial; and Nick Flood, Future, explore how contextual advertising utilises data and adds value in marketing and advertising.
ATS London 2021: The Commerce Media Ecosystem
In this ATS London 2021 panel, Babs Kehinde, PubMatic; Ruth Zohrer, Wunderman Thompson; Steffen Svartberg, Cavai; and Cassandra Stevens, Publicis Commerce, outline the commerce media ecosystem, and what it means for brands, publishers, and media companies. Moderated by Ciaran O'Kane, [...]
WhatsApp Forced to Update Policies; Irish DPC Slapped with Corruption Allegations
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: WhatsApp have been ordered to update privacy policies subsequent to ruling; The Irish DPC have been accused of [...]
AdColony’s Tom Simpson on NFTs; Meta’s Metaverse; and Niantic
On this week’s episode of TheMadTech Podcast, Tom Simpson, SVP, APAC, at AdColony, joins ExchangeWire's Mat Broughton and Lindsay Rowntree to discuss the latest news in media, marketing, and commerce. This week they cover: - Non-fungible tokens (NFTs) could become a USD [...]
ATS London 2021: Data-Driven TV Part 2 - It's All About Execution
The second TV-focused panel of ATS London 2021, moderated by Vincent Flood, VideoWeek, delves into the mechanics of connected TV from execution to measurement. Featuring insight from Charlie Glyn, 4 Sales (Channel 4); Ben Antier, Publica; Bill Swanson, IRIS.TV; and [...]
ATS London 2021: Tapping into the Power of Audio Marketing
ExchangeWire's Lindsay Rowntree moderates conversation between Jon Vick, SoundCloud; Pierre Naggar, AdsWizz; and Deepali Bathia, Matterkind on how audio advertising is growing in sophistication and creative agility, alongside how measurement in the space compares to other channels.
ATS London 2021: Why Data-Driven OOH Will Impress Marketers in 2022
ExchangeWire's Ciaran O'Kane moderates this buoyant discussion on the future of out-of-home (OOH), and how technology sophistication, creative, and measurement capabilities, will drive further growth. Featuring Jess May, Mindshare UK; Alys Donnelly, Kinetic Worldwide; and Stuart McMahon, Broadsign.
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