Planet Sport Group's George Odysseos on AdOps Efficiency & Malvertising
In this exclusive vox pop, in association with GeoEdge, Planet Sport Group's George Odysseos chats with ExchangeWire's Rachel Smith on the importance of ad ops efficiency, alongside how to effectively combat malvertising and ad fraud. During this session, they discuss: - the [...]
Data-Driven TV Media Buying Solutions: A Brighter Future for Broadcasters, Agencies, and Brands
Identity deprecation. Digitised linear ad breaks. Ever-growing Internet giants. The proliferation of streaming services. A global pandemic. Four trends — and one life-changing experience — that have messily collided over the past eighteen months, bringing advertisers and media owners to [...]
Identity deprecation. Digitised linear ad breaks. Ever-growing Internet giants. The proliferation of [...]
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