ExchangeWire: Data-Driven Advertising and Marketing Technology

The Runway Media’s Katie Atkinson on Apple Ad Buying Speculation; Instagram Bonuses; and The EU vs Big Tech
3 years ago Podcast

On this week’s episode of TheMadTech Podcast, Katie Atkinson, founder of The Runway Media, joins ExchangeWire's Mat Broughton and Ciaran O'Kane to discuss the latest news in media, marketing, and commerce. This week they cover: - Apple are secretly buying Google ads [...]
Fifty's Alex Hawkesworth on the Current State of Play in the ID Space and the FiftyAurora Product
3 years ago Trader Talk

In this latest episode of TraderTalk TV, Alex Hawkesworth, head of productisation at Fifty, joins ExchangeWire’s Ciaran O’Kane to discuss the current state of play in the ID space, and how the FiftyAurora product can overcome this rocky ecosystem through [...]
Braze Valued at USD$8bn After IPO; US FTC Push Facebook Antitrust Lawsuit
3 years ago News

In today’s ExchangeWire news digest: Braze have sold 8 million shares in their initial public offering; The US Federal Trade Commission are pushing the antitrust lawsuit filed against Facebook (now Meta) to go ahead; and Ultraleap raise £60m in Series [...]
ByteDance Predicting a Boom, Research Suggests; Facily Close a Series D
3 years ago News

In today’s ExchangeWire news digest: ByteDance's gross revenue is expected to rise 60% this year; Facily have raised USD$250m (£185.7m) in a Series D; and the "KuCoin Metaverse Fund" has been established by KuCoin Labs. ByteDance's gross revenue predicted to rise [...]
Planet Sport Group's George Odysseos on AdOps Efficiency & Malvertising
3 years ago VoxPops

In this exclusive vox pop, in association with GeoEdge, Planet Sport Group's George Odysseos chats with ExchangeWire's Rachel Smith on the importance of ad ops efficiency, alongside how to effectively combat malvertising and ad fraud. During this session, they discuss: - the [...]
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Google's "Fortnite Task Force"; Instagram and Facebook Track Teens’ Web Activity in New Study
3 years ago News

In today's ExchangeWire news digest: Epic claim that Google have constructed a “Fortnite task force”; a new study shows Instagram and Facebook track teens’ web browsing activity; and EverCommerce have commenced an underwritten public offering. Google have constructed a “Fortnite task [...]
Data-Driven TV Media Buying Solutions: A Brighter Future for Broadcasters, Agencies, and Brands
Identity deprecation. Digitised linear ad breaks. Ever-growing Internet giants. The proliferation of streaming services. A global pandemic. Four trends — and one life-changing experience — that have messily collided over the past eighteen months, bringing advertisers and media owners to [...]
Identity deprecation. Digitised linear ad breaks. Ever-growing Internet giants. The proliferation of [...]
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Programmatic Curation: Q&A with Joe Meehan, IPONWEB
3 years ago News

In this exclusive interview following ATS London 2021, ExchangeWire speaks to Joe Meehan, EVP principles, IPONWEB, to discuss how media curation can be used by both buyers and sellers to bolster both transparency and ease of media management. What is programmatic [...]
US States Amend Complaint Against Google; Unity Acquire Weta Digital
3 years ago News

In today's ExchangeWire News Digest: US states amend antitrust complaint against Google; Unity acquire Weta Digital in metaverse race; and NFT announced beta launch by Niftify. US states amend complaint against Google A group of US states, led by Texas, have filed [...]
Publishers & First-Party Data: Now & Next
3 years ago News

In this feature article, Euronews’ Sophie Toth (programmatic and ad tech lead) and Duc Nguyen (consultant), in consultation with lawyer and ID-WARD CEO Dr. Mattia Fosci, discuss the importance of effective management and activation of publisher first-party data. Featuring additional [...]