AdColony Leads The Winners with 5 Awards at The Wires 2021
On 4 November ExchangeWire announced the winners of its fifth annual awards programme, The Wires. Since launching, ExchangeWire has been honoured to reward outstanding output and innovation coming out of the ad tech industry, and this year the awards programme [...]
Going Green and ‘Phygital’ for the Retail Golden Quarter
In this article written exclusively for ExchangeWire, Emily King, commercial director, Tug, discusses how sustainability and hybridising the physical and digital retail experience can be used to drive sales throughout the holiday period. As the UK’s retail industry enters the lucrative [...]
IAB Europe in Breach of GDPR; Meta Faces Former Rival
In today's ExchangeWire news digest: IAB Europe will face DPA draft ruling alleging they breached GDPR principles; Meta are being sued by former Instagram rival Phhhoto; and Momenta raise a further USD$500m in their Series C. IAB Europe soon to face [...]
Shiseido's Juliana Chu on Supply Chain Issues, Ecommerce and Super Apps, and Brand Purpose
On this week’s episode of TheMadTech Podcast, Juliana Chu, vice president of digital & ecommerce, joins ExchangeWire’s Anne-Marie Sheedy and Rachel Smith to discuss the latest news in media, marketing, and commerce. This week, they cover: - Analysts are warning that businesses [...]
Zefr's Andrew Serby Discusses Brand Suitability in Video
In this latest episode of TraderTalk TV, Andrew Serby, EVP of Marketing at Zefr, joins ExchangeWire’s Lindsay Rowntree to discuss brand suitability in video, and how the data and technology company helps marketers to manage this. In this session, Serby and [...]
The Future of Programmatic Buying: Q&A with Xandr
In this in-depth interview ahead of ATS London 2021, ExchangeWire speaks to Harvin Gupta, senior director - solutions engineering, and Karan Singh, senior commercial director - advertiser partnerships, Xandr, for an outlook on the future of programmatic buying, alongside how [...]
Nubank Propose IPO; Sfermion Announce Fund II Investment
In today's ExchangeWire news digest: Nubank announce their proposed IPO in New York; Sfermion raise USD$100m (£73.3m) in a round titled Fund II; and Permutive raise USD$75m (£55m) in Series C. Nubank propose IPO in New York Nubank, a Brazilian neobank also [...]
Why Digital Out-of-Home is the Most Exciting Advertising Channel Around
On the eve of ATS London 2021, ExchangeWire interviews Christian Dion, marketing director, programmatic solutions, Broadsign, to discuss how digital out-of-home (DOOH) is set to thrive in the era of identifier deprecation, and how marketers can capitalise on the channel. What [...]
Bringing Power Back to Publisher Sales Teams
In this exclusive article penned ahead of ATS London 2021, Relevant Digital's CEO Petri Kokkonen and COO Olli Järvilehto, discusses how publisher sales and yield optimisation teams can drive revenue diversification in the wake of antitrust investigations into Google and [...]
“Self-Regulation Convention” Signed by Chinese Tech Giants; Facebook Metamorphose into Meta
In today's ExchangeWire news digest: some Chinese tech giants have signed a “Self-regulation convention” on NFTs; Facebook have rebranded amid metaverse developments; and Roblox overcome three-day outage. “Self-regulation convention” on NFTs signed by Chinese tech giants According to an Ant Group WeChat [...]
Popular Tradertalks
Latest Posts
-
UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot -
L’Oréal’s Rafael Aquino on Improving Trust in Data Ownership, Transparency and Safety -
Google Unveils Curation Capability; IAB Europe Report Uncovers Latest Programmatic Attitudes; New York Times Subscriber Growth Slows -
Paramount Faces Ad Targeting Lawsuit; Amazon Prime Introduces AI-Powered Recaps; Snapchat Expands Retail Gift Cards -
Sky Faces Bill for Underpaying Ad Partners; Meta Digital Ad Growth Slows
Follow ExchangeWire