In this contributed article, Jack Newman, partner - data and technology, Kinesso, outlines reasons for optimism for data-driven marketing in the wake of Google's stay of execution upon the third-party cookie. "A Pig, a surgeon and a patient walk into a [...]

On today’s news digest: US Considers Google Breakup; Brand Safety Cited as Advertisers’ Top Worry; OOH Grows 17% YoY Following Judge Amit Mehta’s ruling that Google is a monopoly, Justice Department officials are in discussions regarding various possibilities to diminish the [...]

Sporting events, whether local games or global spectacles like the Olympics and World Cup, attract diverse and engaged audiences. Fans flock to stadiums, sports bars, and public viewing areas, creating a wealth of opportunities for advertisers to reach a broad [...]

On today’s news digest: Barclays Launches Amazon Branded Credit Card; IAB Introduces Digital Ad Compliance Platform; Paris Olympics Sets BBC Streaming Record  Amazon is expanding into unchartered territory through its latest collaboration with Barclays with the launch of the Amazon Barclaycard. [...]

On today’s news digest: Perplexity AI Usage Increases Sevenfold Since January; Snapchat Simplifies Ad Campaign Setup; Tesco Launches Digital Passports in Sustainability Push Like several other startups in the AI space, Perplexity AI is seeing enormous growth. Both its usage and [...]

On today’s news digest: GARM Gone; Amazon Strikes E-Commerce Deals with TikTok and Pinterest; Epic Games and Spotify Speak Out Against Apple’s Revised DMA Compliance Plan  Last week, X lashed out at the World Federation of Advertisers (WFA) and those associated [...]